About Altek Consulting Consulting company in Boston, United States
Ameeta drives revenues and profits by executing winning strategies launching new products and services penetrating new markets creating valuable strategic partnerships generating demand and building compelling brands and creating valuable strategic partnerships. Ameetas background includes extensive experience with strategy marketing and business development for large multinationals venture-backed start-ups and turn-around companies in diverse sectors including SaaS internet mobile digital health energy IT sensors and tech-enabled services. Ameeta has founded technology companies helped raise over $90M in venture capital and facilitated two public offerings.
Ameeta served as Chief Marketing Officer at PlatformQ Health and VFA. At VFA Ameeta grew revenues by 300% across multiple vertical and geographic markets. Clients included Global 500 companies over 35 Federal agencies major hospital systems and universities. VFA was acquired by a PE-backed firm. She was interim CRO or CMO at Carbon Relay WorldAPP DocASAP and Assemble Systems. Previously she co-founded digital health company FiTrace and founded Aanza AutoID Group an RFID services company and Aanza a provider of product lifecycle management software and services. She earlier held strategy product marketing/management and business development positions at ChannelWave Software Colorcode BOC Group Genus/Ionex and Varian
Associates.
Ameeta serves on the Investment Committee of the Maroon Venture Partners Fund and is a board observer/advisor for its portfolio companies HomeBinder Ompractice and TOP The Organic Project. She earlier served on the board of PlumChoice Inc. MIT Enterprise Forum of Cambridge (chair) and Technology Capital Network. She is a charter member of TiE Boston and is a mentor at the Techstars LearnLaunch Springboard and VietChallenge accelerators. Ameeta has helped several non-profit organizations with strategy fundraising and governance. She serves on the Chancellors Campus Council and the Advisory Board for the College of Natural Sciences at UMass Amherst. She is a member of the Patrons Committee at the Museum of Fine Arts Boston and was previously an Overseer at the Museum of Science Boston. She also served on the Board of MAB Community Services and Vision Foundation. Ameeta is a frequent blogger and speaker on strategy products and marketing as well as the applications and challenges of digital IoT and AI regularly contributing to Inc.com. Ameeta received her MBA from the University of Chicago her MS in Polymer Science amp; Engineering from UMass Amherst and B.Sc. (Honors) in Chemistry from St. Stephens College India.
Honor Title
Date: Jun 2017
Issuer: Global AI Hackathon NYC
My team#39;s project to improve business communication and collaboration won Best Use of AI in the Workplace award at Global AI Hackathon NYC. This Hackathon was held concurrently in 10 cities across the world.
Honor Title
Date: Jun 2017
Issuer: Satori
Satori awarded my team#39;s mobile security solution a prize at AngelHack Boston hackathon for the best use of its fully managed platform-as-a-service. AngelHack holds a global series of hackathons.
Honor Title
Date: Apr 2016
Issuer:Massachusetts Clean Energy Center
The Boston Cleanweb Hackathon is a weekend-long event that challenges programmers and entrepreneurs to develop innovative solutions related to energy water and sustainability issues. The team TrueCost developed an app that lets users counteract the impact of online purchases.
Honor Title
Date: 2016
Issuer: TiE Boston
Founded in 1997 TiE Boston is the second biggest chapter of TiE-Global the largest not-for-profit organization fostering entrepreneurship with a global network of members from 61 chapters in 18 countries.
Honor Title
Issuer: India New England News
Honor Title
Issuer: Springboard Enterprises
Honor Title
Issuer: Women#39;s Business
At VFA I worked with Ameeta for eight years. She is an innovative and energetic executive with a focus on revenue and profitability. An unique blend of strategic thinking and can do attitude. Ameeta played a major role in growing VFA into a market leader. She essentially created the Marketing and Business Development departments and recruited a talented team of professionals. She played and instrumental role in expanding VFA#39;s offerings and establishing the brand and recognition of VFA as a market leader. I enjoyed working with her and recommend her highly.
Ameeta did an excellent job at WorldAPP dba Form.com as (contract) Chief Marketing Officer. She is a results-oriented professional who knows how to get things done. In addition to leveraging her strong strategic skills to refine the company strategy Ameeta quickly developed and executed a marketing plan to drive sales. She worked closely with her marketing and business development team to rev up the demand generation and thought leadership efforts develop sales tools put in place right-sized marketing processes and tools and hire valuable team members and vendors.
I reported to Ameeta for four years at VFA Inc. During that time she led the marketing team as we worked to build demand pipeline and revenues for this growing company. Ameeta leveraged a deep understanding of markets customers and competition to develop marketing strategy expand VFA solutions and markets gain thought leadership generate demand and grow VFA revenues. Before I even arrived Ameeta had already led the charge to put marketing automation in place which made the demand generation efforts sophisticated and more effective. As a team we were extremely productive given finite resources and budget. Ameeta is one of the hardest-working most dedicated people Ive ever met. Her marketing experience and leadership would be extremely valuable to any organization.
Ameeta really knows her stuff. She helped clearly articulate our value proposition as well as clarify our positioning and messaging. She and her team did a great job designing and developing our new website in a short time period. Ameeta is super responsive reliable professional and a real pleasure to work with.
I had the pleasure of working with Ameeta on VFAs management team for about eight years. She is a seasoned marketing expert who provided a wealth of advanced insight to VFA and was an integral part in bringing our company to the next level. Ameeta put in place processes deployed a marketing automation system and integrated it with Salesforce. She constantly devised strategies to grow revenues and profits. Not only is she an expert in her field but she also has an amiable organized managerial style that makes others truly enjoy working with her.
Ameetas can-do attitude analytical capacity and enterprising spirit would be a benefit to any organization.
I would love to work with her again.
I worked with Ameeta at ChannelWave Software where she served as VP of Marketing/Product Marketing and I was the CTO/VP Engineering. Ameeta joined ChannelWave when the company only had seed funding and there was only one person in marketing. She did a great job building her team and gaining visibility and credibility for the company its solution and the overall Partner Relationship Management category. She is passionate and energetic and truly enjoys helping start-ups grow.
Over the three years that I worked with Ameeta I saw a very good sample of her work style and results. In that time she consistently demonstrated herself to be knowledgeable strategic driven and fair. From my vantage point as her PR team lead she clearly understands and articulates her company#39;s value to solve problems and understands how to best employ the marketing mix well to achieve the company#39;s sales and marketing objectives. I would recommend Ameeta for a leadership role in any organization.
Ameeta is a super leader. She finds good people provides clear direction and gives them the tools necessary to execute. Her strong vision and marketing leadership were key in transforming a little known start-up into a recognized industry leader in spite of intense competition. I learned a great deal from Ameeta and look forward to work with her in the future.
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