About Applied Research-West, Inc. Market Research company in Orange, United States
Applied Research-West, Inc. (ARW, Inc.) is a full-service marketing research company with over two decades of experience in the entire gamut of research services. Our personnel excels in marketing research, data collection methods, and analytics. We pride
We are professionals researchers and specialists in human behavior; most importantly we are a team. Our seasoned market research experts offer 90 plus years of combined experience in qualitative and quantitative research as well as the latest data analysis techniques. While we are experienced we are also contemporary and stay on the cutting edge of research technology and methods.
We are committed to provide outstanding service to our using an analytical and creative problem solving method.
Engaging both the left and right hemispheres of our brain we not only offer numbers and data but also custom reports including customer reports includes valuable insights that give you the tools to help understand whats next for any brand.
Our top priority is partnering with our clients and giving them as much (or as little) involvement in the research process. By forming strong relationships with each client we identify the nuanced needs for every project producing reliable information a cut above the rest.
Our Best Asset Is Our Team
Dr. Kiran Kantak brings over 35 years of modeling and analysis experience. His passion for developing proprietary algorithms and custom simulation tools offer measurable time and cost efficiencies for ARW clients.
Holding previous titles at companies such as Rockwell International TRW and Hughes Dr. Kantak was also instrumental in the design and development of electric vehicles.
Anita Kantak is the founder and visionary behind ARW. With over 30 years of marketing research experience across the healthcare automotive food high-tech and electronics industries she genuinely enjoys helping her clients understand what makes consumers tick. She is well versed in the latest statistical and research methodologies multivariate analysis and advanced analytical techniques. Anita previously held roles in market research management at Mitsubishi Corporation and Pioneer Electronics.
Anita holds a Ph.D. in Social Psychology and Market Research from Claremont Graduate University as well as a Master of Science from Southern Connecticut University and a Bachelor of Arts from Bangalore University in India. Anita has served on a number of Boards of Directors including the Southern California Minority Development Council and the Assistance League of Orange (CA).
When it comes to qualitative research Lou Jacobs is an authority. Over the past 30 years he moderated over 1500 focus groups and 1000 plus one-on-one interviews both onsite and online.
Lou has experience designing implementing analyzing and interpreting market research studies for a variety of product and service categories—healthcare and medical packaged goods supermarkets restaurants hotels entertainment consumer electronics and a number of California State Services.
Sonia Makhijani is a forward-looking data scientist who revels in transforming raw data into machine level predictive models and actionable data visualizations.
Prior to joining ARW Sonia developed a wealth of experience in the healthcare and medical field. She worked as manager of at the California Academy of Family Physicians where she led initiatives that analyzed healthcare policy changes to help physicians better understand and prepare for them.
Sonia received a masters of public health with emphasis on marketing and research from Tulane University and a bachelors degree in physiology from UCLA.
We have extensive capabilities in conducting both qualitative and quantitative research in-house. ARW conducts custom research across industries and quarterly syndicated research on a variety of topics. We are well-versed in employing various multivariat
