About Beacon Branding LLC Design company in New York, United States
We start by understanding our client#39;s business and their goals. We then collaborate to establish the desired brand identity destination and plot a map to guide us strategically creatively and precisely across all brand touchpoints. It is this methodology that has shaped a time-tested process that we call Brand-Voyage™. Our proprietary Brand-Voyage™ process follows the seven Cs listed below bringing measurable results and increased value to our clients brands:
Beacon Branding is a New York City-based collaborative branding studio that partners with companies locally and around the world that are looking to discover or revitalize their brand identity. Our branding solutions increase sales and stature for clients by:
All provided market research is reviewed and discussed or we can work with clients to find and define the needs opportunities insights and perceptions in relation to the following target stakeholders:
All provided brand strategy is reviewed and discussed or we can work with clients to shape and develop a brand strategy based on market research and client insights. The goals are then summarized in a project brief before starting the brand identity exploration.
Base off a brand strategy informed project brief we develop corporate logos naming taglines brand style guidelines and brand touchpoint templates for the following:
Base off a brand strategy informed project brief we develop product logos package design naming taglines brand style guidelines and brand touchpoint templates for the following:
Base off a brand strategy informed project brief we develop promotion logos naming taglines brand style guidelines and brand touchpoint templates for the following:
The standards and specifications for the logo design brand supporting design elements and brand touchpoint templates are developed and documented in a brand guidelines manual:
The standards and specifications from the Brand Guidelines are used to develop templates for current and future touchpoint marketing materials:
We love to collaborate with clients and their teams but we also maintain relationships with a network of companies and expert consultants if a project requires services outside our realm of expertise. Our longstanding affiliations with these partners allow us to easily integrate teams with confidence. We can refer or collaborate with professionals in any of the following disciplines to manage the brands core creative strategy across all brand touchpoints:
Our fees are transparent and straightforward. The cost and schedule are estimated after we establish the project scope. Our proposals are structured in three phases: Phase 1 (Navigate) is research and strategy Phase 2 (Explore) is creative development and Phase 3 (Build) is implementation and production.
If there is a set budget for one of our specific services we can propose to you how we would allocate the project phases to meet it. To request a proposal please send us a detailed project brief. You may also use our New Project Form which asks questions to help you communicate your project goals to us. Here you can also request a free 30-minute consultation with us on the phone.
In 1992 we established our boutique branding agency in the Flatiron District of New York City AKA Silicon Alley widely considered to be one of the top creative epicenters in the world. During this time we helped launch brand identities for entrepreneurs looking to make their mark and venture capital ’incubators’ that accelerated startup companies during the dot-com boom. It was a period of extreme business growth and the era that brought us the internet. Since then we have had the honor to develop hundreds of acclaimed brand identities for our clients around the world.
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