About Campfire Content Marketing company in New York, United States
Campfire was born from our passion for storytelling.
1998 was a pivotal year for me. I left my job as Marketing Director of The Florida Film Festival to join my film school buddies Ed Sanchez Dan Myrick Rob Cowie and Campfire co-founder Gregg Hale to make The Blair Witch Project. We set out to make a modest indie horror movie but by the time it was released it had become a multiplatform experience with a huge grassroots fan base that took the entertainment and advertising industries by complete surprise.
And it all started with a website.
But fans did so much more than visit that website: they built their own fan sites they joined discussion boards and told their own stories about the Blair Witch. It was collaborative and participatory and a fan culture emerged that was supportive and meaningful to all who joined.
We realized that we werent telling a story in any traditional sense we were designing an experience of which going to the cinema and seeing the movie was just one part.
This was an exciting revelation one I wanted to explore even further so in 2005 I co-founded Campfire and for the past 15+ years weve developed groundbreaking experiences across all media along the way pioneering strategies principles and tactics that have become standards in the industry.
And while Im incredibly proud of the work weve done featured on this site Im even more excited about the experiences were cooking up now and the ones well be making in the future.
After graduating from college I played bass in a noisy indie rock trio. It was during this time that I learned to hustle a trait I still carry with me today. We released our own music and self-booked nationwide tours in a Ford Econoline van named Big Silver. We were no Nirvana but I learned how to be entrepreneurial.
Fascinated by the potential of the Internet I taught myself how to program and eventually led large tech projects for brands like IBM MoMA and Tiffany amp; Co. at an early Silicon Alley tech company.
Eventually I became frustrated by the way my clients were treated so I left and ran my own businesses - a user-interface design firm a digital agency and a next-gen storytelling studio.
I was a fierce advocate for my clients who ranged from startups to Fortune 500 companies and Entertainment brands. My work garnered extensive press coverage and awards and soon I was invited to regularly speak at leading festivals and conferences.
I also developed a love for organizing and connecting people so I founded and ran the immersive media organization StoryCode a cross-discipline global community of innovative creators.
I had long admired Campfires blend of participatory storytelling and fan focused work and when the opportunity came to join the team I dove in head first. At Campfire I focus on creating new business opportunities and ensuring project success. If my Slack status says Im away you will likely find me on a stream fly fishing.
With a keen interest in storytelling a knack for detail and a strong track record in premium executions I am the nuts and bolts of Campfire productions.
My career began producing traditional broadcast and video content. It quickly evolved into executing anything my creative teams could dream up. One of my first production victories was finding somebody to jump out of an airplane with a working microwave attached to them!
Thriving when confronted with a challenge and consistently maintaining the creative vision integrity and goal of a premium end product I believe that with a strong creative vision and the right team (almost) anything is possible.
I am a seasoned integrated and experiential producer working on both brand and entertainment clients such as HBO AppleTV+ Starz TNT Amazon Studios Lego GE JPM Chase Ferrari Chrysler and ABI.
In my free time youll find me practicing hand lettering undertaking home improvement projects and writing clues and devising plans for my daughters next treasure hunt.