About Dagger Content Marketing company in Atlanta, United States
The recipient of a 2020 Ad Age Small Agency of the Year Award – Silver Southeast and listed three times consecutively on the Inc. 5000 list of fastest-growing private companies we are a full-service creative agency with a nimble media-company mindset. Equipped with a state-of-the-art in-house production studio we offer our clients a full suite of offerings designed to bring brands to market with speed and capitalize on an ever-changing landscape including brand and content strategy storytelling campaign thinking media connections and more.
Join the team
Butter.ATL our in-house media company and a 2020 Webby Award honoree is Atlantas definitive culture channel and a sought-after stage for the citys cultural ictons. With over 70000 followers brand sponsorships and original programming that features ATL legends like Killer Mike Goodie Mobb and DJ Scream Butter has become an entity whose popularity boasts followers - and active commenters - like Chrissy Teigen Usher Big Boi from Outkast Tim McGraw and others. Butter.ATL also provides a niche service offering for Dagger clients with an appetite for high-velocity content at the intersection of creative inspiration and cultural relevance.
Work by Butter
Chief Executive Officer
Chief Strategy Officer
Chief Creative Officer
Chief Operating Officer
SVP People amp; Culture
SVP Client Partnership
SVP Client Partnership
VP Client Delivery amp; Operations
Executive Director Butter
From banners and web updates to complex data visualizations to fresh social content our writers and designers are trained in modern design and communication.
Medias convergence requires a new type of campaign thinking — one that truly understands integrated media and micro-moments. We start with a big idea then find remarkable ways to amplify it through touchpoints in the consumer journey.
Our team has laid groundwork for the biggest brands in the world. We understand big brand complexities and move them forward with a modern approach. We do it all from brand strategy to building communication plans.
The physical world is now a conduit to the digital world. We approach all activations in the physical world with the intent to leverage the power of social media — creating memorable sharable and engaging experiences.
Video consumption continues to rise so brands must consistently publish to maintain relevancy and reach. CMOs are looking for speed and quality at a sustainable cost — our video department was built to support that creating everything from six second social videos to longform anthems.
We use data and research to uncover insights that steer brand activities in real-time and align the performance of our work with brand-driven KPIs for ongoing analysis.
Authentic storytelling — and storytellers — are paramount to genuinely connecting brands and customers. We mobilize storytellers on behalf of our brands to drive trust and affinity.
Our media planners and buyers are adept at intersecting target audiences ideas and mediums in disruptive ways at frequencies that make messages stick.
Interested in what we do want to work with us or just want to say hi?
