About Decibel Blue Social Media Marketing company in Denver, United States
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Decibel Blue is a member of PR Boutiques International which includes 37 agencies located in 15 countries. When needed we can call upon our partners almost anywhere around the globe to tell your story.
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Its easy to say youre creative but hard to explain how. Well this guy with crazy hair helped us out with that. He said that creativity precedes knowledge the catalyst for creativity is imagination and what fosters imagination is a fundamental need to embrace new ideas rather than timidly clinging to the familiar. This is more than semantics — its our operating philosophy. Every molecule of our agency is focused on imagination and creating the ideas that help our clients succeed. A small example? Calling a brainstorm a ’brainstorm’ and locking an account team in front of a whiteboard in a ’war room’ just doesnt sound very imaginative. In fact its a trite agency convention. Our brainstorms are called ’rastas’ and everyone from the trainees to the partners participate regardless of whether or not theyre ’on the account.’
The lines between digital social media public relations marketing and advertising have blurred. Public Engagement means looking at those old labels through new lenses maximizing your budget and engaging with your customers. In the immortal words of Steve Jobs Decibel Blue challenges our real estate and lifestyle clients to ’think different.’ What you think about old school marketing and public relations is nice but all that matters is how todays consumers like to consume information about brands and services. What used to be ’earned’ now must be paid for and tactics that were once expensive are now free. Public Engagement is the understanding of how brand loyalty is built and purchase decisions are made especially by millennials and Gen Z. Decibel Blue provides the experience and the expertise to communicate your business unique attributes through the paths best suited to reach todays customers.
Some companies are great at dreaming. Others doing. And still others focus solely on the numbers as if a spreadsheet creates the results. It doesnt matter whether an idea is poor or powerful if the strategy organization and expertise arent in place to execute it in a timely and fiscally-responsible manner. Most importantly if the deliverable doesnt produce bottom-line results why is the client even paying us? Big articles awards and billboards are exciting but our payroll only gets covered if we put ’butts’ in our clients proverbial seats.
Dunkin Donuts told us a big reason they selected us 10 years ago was that we demonstrated we genuinely wanted to do the work not just ’land the account.’ Passion means after youve completed your to-do list for a client you start thinking of new things to add to it. Passion isnt just paying attention to details its thinking of details. You can ask us more about the honey bear because meeting expectations simply isnt enough. Only when our clients win do we win. For this reason our team goes offsite every month to ’look-ahead’ identify challenges and find solutions to our clients needs 3 6 12 months in advance. The first step to becoming a loyal partner for years is thinking that way and then back it up.
Ella is kind of like our Yoda without the lightsaber. When our little green friend pops out her head it gets everyones attention. Following in the footsteps of previous mascots Squiggles the tetra fish and Puffy the puffer fish our little Ella — short for Ella Fitzgerald — makes us smile even during the most stressful of times. Now if she could just learn AP Style.
You may be wondering what our name means. Our fundamental goal is to help our clients stand out in a very noisy world. That made us think of ’Decibel.’ Then the Blue whale came to mind. Not only is it the largest animal in the world it is also the loudest. Its voice can reach 180 decibels which is louder than a jet engine! In color theory (design geek stuff)) blue is associated with creativity depth and stability. In different cultures blue symbolizes trust loyalty wisdom confidence intelligence faith and truth. That all sounded pretty good to us so ’Decibel Blue’ we became. Now our logo makes more sense too huh?
SCOTTSDALE
DENVER
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Tyler Rathjen has a wealth of expertise in all things advertising marketing branding and public relations. Tyler began his career with Decibel Blue in 2006 where he quickly rose through the ranks to account executive and senior account executive positions before being named the agencys director of integrated marketing in 2013.Tylers proficiency in all marketing disciplines enables him to provide strategic counsel to clients in a wide range of industries with an emphasis on multi-unit and franchise concepts. He has lead projects for nationally recognized brands including PetSmart Floyds 99 Barbershops Cox Communications Baskin-Robbins and Dunkin Donuts where he has overseen the launch of more than 70 restaurants in the Southwest. Tylers client work has also been recognized nationally by the OBIE Award for outdoor advertising excellence and the MarCom Awards for top marketing campaigns to name a few.Based in the Phoenix office Tyler has also played an integral role in growing Decibel Blues presence in their Denver location.
Tyler has a bachelors degree in marketing from Arizona State Universitys W.P. Carey School of Business. He currently sits on the board of the Phoenix Suns 88 Charities as the communications committee chair as a ’Big Gorilla.’ He is passionate about education-related causes since his wife Victoria has been a public school teacher for many years.An Iowa native Tyler has two daughters and a son that more than keep him on his toes. He is a sports fanatic cheering passionately for his Nebraska Cornhuskers and Chicago Cubs (FINALLY!).
