About Dezenhall Resources PR company in Washington, United States
Dezenhall Resources is actively helping organizations face the ever-changing challenges of this global health crisis. You can reach us at [email protected] or 202.296.0263.
Unique to our industry we disavow traditional public relations cliches that most firms cite as doctrine such as ’get ahead of the story’ and ’be transparent.’ The reality is that a crisis isnt an opportunity; its a distraction. A national pandemic isnt a choice; its a logistical nightmare. A marketplace assault isnt a coincidence; its a deliberate attack. While many in our field default to trite and tepid slogans and an unlikely-to-drive-real-results approach of educating stakeholders through flashy ad campaigns and collateral materials we believe a winning outcome can only be achieved by directly stopping your attackers. We help our clients defend against marketplace assaults – which are chronic sophisticated attacks from self-interested and motivated adversaries like competitor industries and regulators. Thats where our founding philosophy of marketplace defense comes in.
Marketplace defense is a strategic operational and communications approach that allows an organization to protect its market share by pre-empting and rebutting third-party attacks that threaten its reputation freedom to operate or bottom line. Whether preparing for a crisis or in the midst of a marketplace assault we start each engagement by working with our clients to establish realistic objectives as well as developing a precise landscape analysis that identifies the antagonists and factors in the political and cultural windmills that are at our back and in our face. Then we tailor a plan to win which unlike many in this discipline frequently involves creating political risk for our clients opponents and attackers.
Whether your issue is an aggressive Washington or state regulator a legislator in need of persuasion a competitor disparaging your product in the press or an angry Twitter mob you need more than a PR firm to ’craft winning messages’ and jump on daily strategy calls. You need an honest comprehensive inventory of your motivated adversaries an understanding of what drives them and an action plan to defuse their arguments and tactics.
We understand the need to clear a path to victory whether our clients are playing offense or defense. While that means employing a variety of traditional public affairs tactics to tell our clients stories it also means a marketplace defense campaign that makes operational changes and responds to detractors neutralizing their arguments and giving us the oxygen to make ours effectively.
In todays public affairs government relations and media environment traditional tactics are often insufficient primarily because they mistake conflicts–fundamental disagreements and agendas–with communications problems and misunderstandings. Thats where we come in.
We believe in discretion at all times. Our clients face some of the most intense – and often unfair – controversies in their personal or corporate histories. We work to help our clients resolve issues before they become public controversies. For that reason we hold the counselor-client relationship as a sacred trust; therefore we do not disclose our client list announce our new business wins or publicly discuss client case histories without permission.
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