About Eventualities Inc. Event Marketing company in Louisville, United States
Looking for help with event planning or event production in Louisville, Ky or across the country? We're here to help. Our team at Eventualities has been providing clients with event design, decor rentals, custom builds, experiential marketing, and all t
Our family-owned business celebrates every moment of life: from birth to death corporate to private 5 to 50000 people and everything in-between!
Eventualities was born in June of 1995. However we need to begin a decade earlier. Diana always volunteered with her daughter#39;s school church and Girls Scouts. Her first true coordinating event fell in her lap when she accidentally volunteered to be Day Camp Coordinator for her area Girl Scouts.
She had such a great time working on the week-long event that she held the coordinator position for the next 6 years. During that time Diana worked for Monkey Business Singing Telegrams and a former event business. As the years went by balloon decor began to be in great demand in the corporate world. This enabled her to explore her creative side. Diana would cold call companies inquiring on their event needs and increased sales by 20%! She would communicate with the client about their needs and in so doing discovered her path to business ownership.
She left Master Productions on a Friday and by the following week she had opened Eventualities doors and booked her first job with Baptist East then Jewish Hospital. Like many other small businesses she ran the company out of her basement. By the end of the first year she had over $78000 in sales. Diana wanted to learn everything she could about balloon decor so she began to attended classes at the balloon-university. In 1997 Diana and her husband moved to Pewee Valley and doubled their house size and Virginia her eldest quit her job at UPS to join in the family
business. In 1998 she bought out her first company and absorbed it into Eventualities inventory. As the company began to evolve her inventory grew from just balloons to props and furniture. She was growing so fast she could no longer work solely out of her basement anymore. When Diana started the company she never planned to stay in the balloon industry however she dreamt of something bigger; to become a full event planning company. Over the next couple of years the company grew and so did the storage facilities. Before the end of that year Eventualities even bought out two more businesses inventory!
In March of 2001 Diana#39;s husband suffered a massive stroke that caused him to bleed from 6 main veins in his brain. This changed everyone#39;s world. He spent the next six months in the hospital for rehab: learning to talk walk swallow and move through daily life with the obstacles the stroke left in its wake. Even though she was visiting him she was working non-stop even the centerpieces for Manual#39;s prom was made in her husbands hospital room. Her husband#39;s stroke left him unable to return to his job as a letter carrier and Diana became the bread winner of the house hold. Even though her husband Bobby was a government employee and had great insurance the bills began to pile up. She did the only thing she could do use the business to fund her husbands medical bills.
Money was so tight that right after her husband made it out of ICU she was visited by a social worker that told her I am here to help you declare bankruptcy! Diana looked at her confused and said I#39;m sorry but I think you have the wrong person. The lady again looked at Diana and said No you don#39;t understand what medical debt you will be accumulating with his illness. As the months went on in the rehab facility Diana and Bobby made friends with the others who were there recovering from strokes as well. Month after month they watched as the other families lost their homes and as their cars got repossessed in the parking lot while visiting their loved ones. But Diana was determined to not let that happen.
Fast forward to 2003 and the company was struggling to stay a float. Diana even went to see a bankruptcy attorney. He wanted to bankrupt them personally but leave the business alone as it was a viable business. She understood everything the attorney had said but in her heart she knew she couldn#39;t let someone else pay for her debt it#39;s not who she is. So Diana called her minister that night and told him what was going on and asked her to pray for her. Now I#39;m not telling you that God brought her a beer company but the very next day Coors Beer called with a $250000 job. This was
literally a God send! We had 8 weeks to create 5/20#39; glaciers that would float on a barge in Seattle Los Angles Chicago New York and Philadelphia. ALL ON THE SAME DAY AT THE SAME TIME! The week after one of the busiest weeks in Louisville Kentucky none other than the Kentucky Derby!!!! This was the promotional roll out for the new Coors cans that turn blue when they become cold. This job literally allowed Diana to start paying personal and professional bills. Finally she had the revenue to begin a payment plan with her creditors.
In 2005 Eventualities bought another company and doubled the size of their business once again. This meant the business finally required its own space therefore we had to move out of Diana#39;s home. We moved to our first warehouse that was 1495 square feet. Two years later still paying off debit we had to move again because we had nearly doubled our inventory once again!
We grew to 10000 square feet space and hired a full-time warehouse man! Eventualities was on a roll but still digging away at our financial deficit. In 2007 business had picked up with sales reaching $400000 and two full time employees.
In 2013 sadly Diana had to permanently place her husband into a nursing home. After a roller coaster of illness surgeries set-backs and trying to take care of him herself she finally concluded that she needed help.
By 2015 Eventualities had $500000 in sales with 97000 pieces of equipment which meant they had to expand yet again to a 15000-square foot facility.
In 2016 Christian Care Communities decided to drop their major fundraiser The Derby Festivals ’Battle of the Bounce.’ This was the only event that Eventualities continued to sponsor its
conception. After multiple discussions Eventualities purchased the event from Christian Care Communities. Diana decided to keep it as a fundraising event naming Christian Care and Kentucky Indiana Stroke Association as the non-profit beneficiaries of the event.
On April 7 2017 Eventualities expanded and more than doubled their company. We acquired Backyard Bounce Events an inflatables and event company we had worked with and used for years. The two companies are kept separate financially however it still falls under the Eventualities family! To date Eventualities has 15000 square foot warehouse full of inventory items equating to roughly a million-dollars with annual sales of $600000. Backyard Bounce also has 15000 square foot facility full of inventory items equating to roughly a million dollars with annual sales over $650000. Due to our rapid expansion we have grown to 14 employees! Currently this includes third generation family members as full-time employees; Dianas grandchildren Shelby and Tyler Hart. Although everyone that has worked for Eventualities eventually becomes family like our event production manager Parker Estes who has been with us for almost four years and friends with Shelby for 11 years.
Diana has had obstacles thrown at her along the way but has never given up. She has dug herself out of a hole that others would walk away from. She considers what she does as a ministry. To this day Eventualities retains 97% of their clientele. Some of the largest clients are Baptist East Norton Healthcare Kentucky One Humana Jim Beam Heaven Hill Coors and American Commercial
Lines including numerous non-profit organizations. She has been cleared by the secret service has worked for 3 United States Presidents 5 Vice Presidents 2 First Ladies numerous Governors and state officials. Since we do a lot of business with non-profit organizations Diana always made it a priority to find ways to use their budget wisely not just simply spend their money. She treats every client like family because Diana is an only child and always wanted siblings. At Eventualities everyone becomes a family member.
Eventualities is your One Stop Special Events resource. From concept to completion we help create both the memorable and the hassle-free experience that you require. Eventualities will exceed your expectations! Site development actors actresses comediennes clowns jugglers caricature artists magicians mimes hypnotists and/or psychics are just a few of the entertainment services Eventualities offers. Our service is only limited by your imagination!
- Logistics & set-up - Event Marketing Strategy
