About Frink Inc. Advertising SEO company in Austin, United States
Frink Advertising makes TV advertising and radio advertising campaigns for Texas business owners who don’t want to be lab rats for inexperienced ad reps, but who DO want to reach more customers with time-tested strategies. Since 2002 we've helped Texas bu
Frink Inc. Advertising has built its reputation as a trusted advisor and valued service provider over two decades through a client relationship model based on honesty solid counsel and broad advertising experience.
I built the Frink Inc. business by listening to clients and partners gaining insights that enabled me to deliver value and helped grow businesses ranging from restaurants real estate companies and retailers to healthcare providers and law firms. Making clients needs my own providing honest opinions and addressing issues immediately are key to the Frink Inc. business model. It was a successful strategy employed when I was a Time-Warner (now Spectrum) advertising representative and has propelled Frink Inc. since 2002.
Experience/Background: While at Time-Warner I was more than a (clients) rep. I was a resource for information on the general advertising market including other local television and radio stations. I was willing to give clients honest opinions. When there were problems with Time-Warner I addressed them quickly and admitted my own mistakes when I made them. I wanted strong relationships with clients and I knew that in the long term this served my interests as well my clients.
Its important to understand that mistakes or problems in a business transaction often offer an opportunity to strengthen relationships if handled quickly and honestly. Its through small or sometimes large crises that you learn the most about people and their businesses.
Client trust its said begets long-term loyalty. So when I founded Frink Inc. Advertising many of my Time-Warner clients became customers.
’All politics is local’ is a comment attributed to a former U.S. House of Representatives Speaker Tip ONeil that also applies to why a business needs a solid local advertising strategy. ONeil was making the point that a politicians success is directly tied to how well he handles his constituents needs and concerns.
A well-conceived local advertising and marketing strategy it can afford to execute consistently is vital for any business if it hopes to thrive. Especially if its not a franchise that benefits from a strong national advertising strategy and budget.
Two cases in point:
As recent graduates of The University of Texas and former residents of the neighborhood my business partner and I were confident that the closed store we were re-opening could succeed with a strategy that catered specifically to the areas preponderance of college students. We employed dozens of student-targeted tactics on a daily basis. Among them; maintaining the largest selection of beer in the neighborhood advertising in the U.T. newspaper and on an illuminated reader board on our corner. The reader board also carried hip and or local tongue-in-cheek commentary regarding weird items that we didnt really have. For instance ’Get your Abe Vigoda posters while they last.’ Or ’Sorry out of Squid.’ Not exactly Letterman but offbeat and funny enough to win over the student crowd.
We played rock music loudly over the stores sound system that included outside speakers. We employed college students from the neighborhood. We scooped Blue Bell Ice Cream and we believe we were the first convenience store to serve breakfast tacos prepared fresh daily behind the counter.
Key Components of successful television and radio advertising campaigns
The agencys initial focus mirrored my 11-year stint as a Time-Warner advertising rep and we mostly provided media buying expertise to clients. However we quickly learned that prospective clients were much more interested in a singular creative vision for their businesses. Frankly most local businesses hunger for both counsel and execution that builds their brand. So after initial success based on media-buying expertise I expanded the scope of the agencys operation to include television commercial and radio production by hiring a veteran producer and forming a partnership with a creative writing and design boutique. That expansion also led our agency into the marketing and training video business which since 2004 has accounted for a substantial percentage of our revenue.
In 2009 one of my clients was forming a new law firm and asked me to hire and manage an SEO agency for the new firms website. At that time the most important metric Google used for ranking websites for search queries (organic results) were the number of backlinks a website had. Of secondary importance were the quality and authority of the content on a site and the quality and authority of the websites that back linked to that website. In short the number of backlinks your site had was more important than the quality of the backlinks.
For the next three years I oversaw the work of two SEO agencies whose primary tactic for acquiring backlinks for my clients website was through link networks. Through these new link networks the SEO agencies acquired hundreds of backlinks for my clients website. A vast majority of the websites in these link networks were bogus sites set up only to link to other websites. This tactic seemed like a scam to me as Im sure it does to you but at the time it worked. The more of these backlinks a website had the higher it ranked for search engine queries regardless of the fact that the links were from bogus websites.
With Googles emphasize on localization and the resulting change in effective strategies for local SEO I have begun developing a local linking-strategy service for clients. It is work that fascinates me and its adding fresh professional fulfillment definitely a blessing in the 35th year of my professional life.
On a personal note Ive authored a blog: http://willieearl.com/ about Texas Longhorn Football for several years that has gained a small but loyal and growing following. At least a few people enjoy and look forward to my commentary and storytelling each week during football season.
Frink Advertising has a longer track record of successful TV and radio ad campaigns than just about any other advertising agency in Austin. (Yes, we've had our share of flops, too.) If you’re looking for a TV or radio advertising specialist who knows exac
