About Haeck Design Design company in Raleigh, United States
We#39;re experts in our field and we like to work with clients who excel in their fields as well... More importantly we look for clients who have passion and the ability to accept honest feedback. Not all personalities work well together but if you are looking for a company that focuses on treating their clients with respect and strives to guide them through the complex intricacies of design development and marketing - you#39;ll be glad you found us.
A well-designed logo is just the start though. Our design service options cover brand management online presence secure networking marketing and advertising. These are all aspects a modern business must keep in mind. A well executed website (for example) can be a 24-hour salesman a sales department and it#39;s own marketing team. Our websites and breadth of design service options give our clients the ability to compete with larger companies immediately.
One reason small businesses usually don#39;t approach concepts like branding or web presence is that they sometimes believe it#39;s strictly for larger companies. The reality is that a great logo jaw-dropping business cards an intriguing website and efficient SEO are all commonplace pieces of any successful businesses. Thats only scratching the tip of the design services iceberg though. If you need a few additional perspectives on the value of design we#39;ve included links below from industry leaders. (We especially suggest reading the AIGA - Why Design? pdf which shines a sharp light on the upsides of effective design.
Our team has dealt with every type of project you could imagine (and some you never would). Industry experience and hard work have taught us which approaches work and which ones don#39;t. We bring those effective/time-tested design service options to the table and present our clients with multiple powerful options to achieve the task at hand.
In approaching any project target scope and goal are important concerns. It#39;s impossible after-all to know if you#39;ve succeeded or failed until you have a tangible goal in mind. What#39;s your message? Who do you want it to reach? How do you want your brand to come across?
Once you have your goal set it#39;s time to develop an efficient plan of attack. A larger business may be promoting amp; tracking a campaign whereas a small business may just be establishing their identity... but either way having a proper plan of attack is probably your most important step in the design process. By bringing several options to the table we allow our clients the flexibility (in both time and budget) to get the exact results they want.
It has been said that those who ignore history are doomed to repeat it. That is why impact-assessment is crucial. Sometimes this involves analytic tracking product research user feedback a test panel but ultimately our goal on this step is to obtain an objective / outside opinion. This is probably the most overlooked step but in our opinion it#39;s absolutely crucial to remaining competitive and cost-effective in an ever-growing market. If you#39;re working with a design firm who isn#39;t tracking progress transparently it#39;s most likely because they don#39;t want that information public.
Once your project has been available to a public audience you should dive right into the adjust phase of the design process. In this phase we refine our product and ultimately create a more useful product for either current or future use. The accumulation of these refinements is what makes experience important and that comes with any design service option we offer.
For most popular firms - providing a useful branded product should become a large part of the marketing attack. The more useful merchandise you produce the further your brand-awareness will travel... usually at a very efficient cost. Brand awareness is a difficult concept for some to wrap their heads around - but providing positive brand association at a discount rate can be some of the most effective advertising you will ever take on.
The largest benefit of creating branded products are the lasting impression they can create. Unfortunately when not executed properly the opposite can be true. In merchandise design quality is key. We don#39;t do rush jobs we create quality products of several variations which are all as powerful as the brand you#39;re looking to promote.
One other distinction that Haeck Design prides itself on is delivering a transparent product. What good is a logo unless it is in every size and format that you need? What good is a flyer if you receive it after a certain event? Our focus is to deliver a quality product on time with all the information necessary to utilize it effectively.
We fight every day to provide creative solutions for our clients... and that#39;s exactly what we do. If you#39;d like the Haeck Design team to put its experience to work for you shoot us a message and let#39;s get started. If you#39;d like a little further reading on our design ethics and approach please use the links located below.
You may notice our design process is circular. Thats because much like polishing a gemstone there are always small refinements that can be made. No matter what the project though we must always start by identifying the target...
How We Address Projects...
Target: Whats your goal?
In approaching any project target scope and goal are important concerns. Its impossible after-all to know if youve succeeded or failed until you have a tangible goal in mind. Whats your message? Who do you want it to reach? How do you want your brand to come across?
Plan: How do we get there?
Once you have your goal set its time to develop an efficient plan of attack. A larger business may be promoting tracking a campaign whereas a small business may just be establishing their identity... but either way having a proper plan of attack is probably your most important step in the design process. By bringing several options to the table we allow our clients the flexibility (in both time and budget) to get the exact results they want.
Assess: How did our plan work out?
It has been said that those who ignore history are doomed to repeat it. That is why impact-assessment is crucial. Sometimes this involves analytic tracking product research user feedback a test panel but ultimately our goal on this step is to obtain an objective / outside opinion. This is probably the most overlooked step but in our opinion its absolutely crucial to remaining competitive and cost-effective in an ever-growing market. If youre working with a design firm who isnt tracking progress transparently its most likely because they dont want that information public.
Adjust: How can we do better?
Once your project has been available to a public audience you should dive right into the adjust phase of the design process. In this phase we refine our product and ultimately create a more useful product for either current or future use. The accumulation of these refinements is what makes experience important and that comes with any design service option we offer.
This is the process we find most effective in approaching design projects and this is the approach which truly guides our work. If youd like further reading regarding the design process wed suggest taking a brief look at the links below.
For most popular firms - providing a useful branded product should become a large part of the marketing attack. The more useful merchandise you produce the further your brand-awareness will travel... usually at a very efficient cost. Brand awareness is a difficult concept for some to wrap their heads around - but providing positive brand association at a discount rate can be some of the most effective advertising you will ever take on.
