About High Point Email Marketing company in Brunswick, United States
We want you to understand certain aspects of the printing process that may be obvious to us but new for you. The following is a helpful list of commonly asked questions and explanations of printing terminology processes and technology. If you need a question answered that you are unable to find here give us a call or send us an e-mail. We are always available to answer your questions.
Offset and digital printing presses print full color pictures and images using a different set of colors: Cyan (Blue); Magenta (Red); Yellow; and BlacK (CMYK). This is also called ’4-color process’ or ’full-color’ printing that comprises the majority of magazines and marketing materials you see every day.
If you have not created your digital layout or design using CYMK color values your RGB file will be converted to CMYK during the proofing process in order to print it on a printing press. Such a conversion will likely cause a color shift in your finished product.
Vector graphics use math to create the shapes that make up the graphic. The advantage of using math to describe a shape is it doesnt have a set resolution. The shape will display/print at the highest resolution the output device supports. This is very different then raster images which have a fixed resolution. Also fonts and therefore text is usually vector based. Logos are excellent examples of ideal vector based graphics. As a vector graphic a logo can be re-sized up or down without any loss of detail. A raster graphic can usually be reduced in size but it is not advisable to enlarge a raster graphic since it is a fixed resolution and will become blurry the more you enlarge it.
Some examples of raster graphic formats are: JPG TIFF BMP GIF PSD PNG
Some examples of vector graphic formats are: EPS AI FHD CDR
If you took your images from a website on the internet there is a high probability that they will not be a high enough resolution for printing unless the images came from a stock photography house and are designated high resolution.
The internet displays images at 72 dpi so that the images appear quickly over an internet connection but under no circumstances should they be used for printing. If you submit low-resolution files for printing the files will not pass our pre-qualification process. Should this occur you can either replace the low resolution images with high resolution images and upload corrected files or you can sign an online waiver acknowledging that you are aware of the resulting loss of quality and have agreed to print the files as is.
