About Hilker Research & Consulting Market Research company in Fayetteville, United States
Experienced since 1987 in qualitative and quantitative marketing research design implementation and analysis Walt has become a focus group moderator of choice for several clients.
Walt is recognized for his high level of moderating and interviewing skills:
Walt has studied consumers retailers and executives on issues and objectives that include:
Methodologically Walt has experience in a broad range of qualitative approaches:
Walt served as Director of Research and Client Development for J. D. Power and Associates in its Detroit office. During his tenure Walt designed the firms foray into marketing research and consulting within the automotive financing area. Walt created administered and authored the Dealer Financing Satisfaction Study an annual report measuring dealer principals satisfaction with the lenders they use for wholesale and retail financing. As the firms emissary to the automotive financing industry Walt addressed 700 attendees of the Consumer Bankers Association annual convention in 1995 and spoke to the Association of Consumer Vehicle Lessors later that year.
While with J. D. Power and Associates Walt redesigned and managed the annual Dealer Attitude Survey and co-wrote the original Early Buyer Survey then the firms most significant study which each year yielded the high-profile Initial Quality Study and Sales Satisfaction Index as well as measures of consumer loyalty and switching.
Walt also served as Vice President for Opinion Research Corporation International and directed its automotive custom research practice leading a staff that managed all ad hoc research and analysis.
Early in his career Walt was a member of the product research teams at Fisher-Price Toys and Nissan Motor Corporation in USA. Walt holds an MBA degree from Brigham Young University and an undergraduate business degree from the University of Southern California.
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