About Infinite Scale Branding company in Salt Lake City, United States
Infinite Scale is a sports design consultancy specializing in comprehensive design solutions for the world’s most attended sports venues and witnessed sporting events. Infinite Scale creates the fan experience through brand activation, signage systems, en
Sports may look and feel in-the-moment but every athletic feat is the culmination of countless other moments and moving parts making it all possible. We specialize in strategically thinking through every piece of the sports experience to make it spectacular. From venue signage to entryways to branded partner lounges to event installations to ten-story-tall building wraps design defines every moment. And when we combine our expertise our love of sport and our drive to make something incredible then together we elevate the playing field.
Along with an acute and experienced eye for design Amy is the organizational leader at Infinite Scale. One of the three founding partners Amy has extensive background in making large and complicated events come to life which has given her the expertise necessary to manage complex projects ranging from college championship games to NHL Stadium Series and Super Bowls. Amys keen creative strategy and detail oriented approach ensures every project achieves its objectives from all perspectives.
Cameron Smith is responsible for the overall design and creative direction at Infinite Scale. He focuses not only on the design style of each project but helps take the collaborative efforts of the shop from ideas to reality. His many strengths include his keen knowledge of material and thinking through each application. Cameron is known for pushing vendors to their next level of successful production resulting in finished pieces that are not only good looking and well-designed but functional.
As Infinite Scales strategic branding expert Molly is responsible for promoting not only the Infinite Scale brand but also the multifaceted brands of its clients. She works directly with the clients and the Creative Council to determine the venue theme brand platform corporate partner integration layer and strategic collaborations to ensure consistent brand integration throughout the life of a project.
As Senior Vice President – Venues at Infinite Scale Jim provides the foundation for each client project. As a trained graphic designer combined with an extensive background in working with architects Jim brings an expert eye for the creative process together with an analytical approach to ensure that complex projects achieve both aesthetic and organizational success. Jims simultaneous focus on the big picture moving parts and small details results in high-quality work and targeted budgets.
Brians multi-disciplinary background in experiential marketing environmental graphic design and event management contributes to a distinctive vision that combines hands-on understanding with conceptually strong progressive design solutions. His extensive knowledge of materials and fabrication processes has proven to successfully marry excellence in design with meeting budgetary requirements.
spectacle of sports more enjoyable, memorable, accessible and distinctive, increasing the value of some of the world’s most cherished franchises and brands.
