About J. Schmid Market Research company in Mission, United States
Well its (finally) 2021. As we crawl carefully still masked out of the shadows of 2020 there is still much unknown. One trend Im trying to understand is which way the external agency vs. in-house team pendulum will swing. Some suggest that the multilayered crisis that was 2020 now has in-house teams shrinking due to […]
Read moreAll I Want for Christmas is All-Star Copy
Ok so maybe its not all you want for Christmas. But copy that truly engages is the gift that keeps on giving. Because it turns out stellar messaging can have positive implications for your ROI response rate and more. Check out this video for a few holiday gifts (in the form of quick tips) to […]
Read moreThe Amazon Catalog – The Good Bad amp; Ugly
Receiving the Amazon catalog in the mail seemed like an industry event. The biggest online retailer in the world mailing a catalog? For many of us that grew up in the catalog world we felt vindicated; print is powerful. But with all the muscle in the world how do you think their catalog stacked […]
Read moreBREAKTHROUGH CREATIVE
Creative Killers Weve just wrapped up our 8-part blog series on ’Breakthrough Creative.’ Hopefully weve given you ideas and examples of how to improve your brands creative efforts—from storytelling techniques to tips on photography and copywriting to research to better use of data. I understand all too well that the hardest part is yet to […]
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