About The Johnson Group Social Media Marketing company in Chattanooga, United States
At The Johnson Group, we specialize in teaming up with brands that are being outspent by the Giants in their categories to launch smart, unexpected ideas that stand out in the marketplace and beat the odds. After all, nothing tastes better than a Giant co
Complete in-house research capabilities including focus group facilities trained moderators customer intercept teams usability testing and robust analytics teams provide you with thorough and timely market tested ideas to move your brand forward.
A well-proven collaborative process that focuses on defining your brands concise Meaningful Difference – the difference that drives decisions throughout every aspect of your organization.
Our data scientists build custom dashboards predictive modeling and attribution modeling so that your brand is continuously optimized against your conversion goals throughout the entire sales funnel.
Recognized YOY by Adweek Ad Age Communication Arts Archive ONE SHOW EFFIES ADDYS OBIES and our clients for the kind of compelling creativity that gets customers to choose your brand.
Our staff videographers editors and photographers provide you thumb-stopping conversion-driving content thats both time and cost efficient.
Our in-house full-stack development team UX designers conversion rate optimization and SEO specialists build your site to rank organically and make it easy for your visitors to convert.
Our conversion rate optimization (CRO) specialists use the latest tools and analytics to continuously identify and improve conversion-friction areas on your website.
We combine data and creativity to model and optimize multi-platform media plans incorporating unique alternative mediums when appropriate to exceed your conversion goals.
As Google Premier Partners with SEM specialists that have each completed the Google 5pecialist Challenge you have access to unique beta tests and a team obsessed with delivering your conversion goals.
Our proprietary audit process access to beta tests and the latest posting formats combined with continuous tracking analyzing and testing provide your brand with paid and organic posts that are proven to efficiently convert against your goals.
Parking meters nodding-donkey oil pumps decaled money – if we have to invent new media channels to suit your brand personality we do it. We also create conversion-driving events your consumers wont forget such as the worlds largest ice cream tasting Snow Day in Miami and a rural market UFO tour.
Both an award-winning writer with a graduate degree from Oxford University and an award-winning artist with a painting in the permanent collection of the Georgia Museum of Art Pat brings an uncommon collection of disciplines in leading our creative teams to convert almost anything into exceptionally creative highly engaging content that converts for your brand. This unique skill set combined with his specialties in conversion rate optimization and content marketing are not only unique but also ideal to move your brand forward in todays vastly fragmented media space.
Dave leads the continuous innovation of the agencys comprehensive digital social media and conversion rate optimization specialties so you benefit from cohesive full-funnel best practices that increase your conversions. His leadership in establishing premier partnerships with Google Facebook and digital vendors gives you access to first-to-market beta tests and creative platforms. You and your brand will also benefit from the unmatched cross-platform digital intensity that Dave first developed working for Google using their best practices to build thousands of campaigns in search display YouTube and remarketing.
Roger brings you and your brand a devotion to creativity that has been recognized in all aspects of advertising including National EFFIE Awards for advertising effectiveness and CMA CMT and ACM music awards for work with artists like Eric Church Florida-Georgia Line and Lady Antebellum. He is recognized for technology with the ADWEEK Icon Award radio with Mercury Awards print with Print Magazine and for pure creativity with EMMY Awards and over 100 American Advertising Federation ADDY Awards including Regional National Best of Show and Judges Choice Awards. And youll find his talent for listening and collaborating as exceptional as the creative product his team will deliver.
Alice will bring you 25 years of marketing and advertising perspective from both the client and agency side of the business. Her specialty is integrating the key players and functions across multi-market multi-faceted brands to build you a client/agency team with chemistry that benefits from all ideas. With a range of experience that includes healthcare consumer packaged goods retail fast food and every marketing platform youll find her an invaluable part of your team.
Joe will provide you hands-on development of branding and strategy that is continuously honed through years of leading our brand positioning process and strategic planning for consumer and B2B brands across the country. He leads an agency culture that ensures you benefit from a team of innovative content specialists that continuously ’Dig for Big’ for you and your brand. And he exemplifies what we call our ’Invest in Yes’ attitude that is paramount in bringing big ideas to life for your brand.
Spenser leads the agencys development of customized analytics dashboards predictive modeling media modeling and proprietary attribution modeling that will open up new possibilities for your brands success. He also leads the automation of analytics and modeling so your team and ours have immediate access to the data needed to drive effective strategy. Youll find Spensers energy around data and strategy to be an added bonus.
Mike is a prolific creative talent that will bring you award-winning ideas regardless of the industry category. His work has been recognized for exceptional creativity across an incredibly diverse range of brands such as the U.S. Mint Pizza Hut Lufthansa Airlines Cricket Wireless and U.S. Xpress Transportation. And his continual study of the analytics of his ads ensures that his work produces results for you and your brand.
Both an award-winning writer with a graduate degree from Oxford University and an award-winning artist with a painting in the permanent collection of the Georgia Museum of Art Pat brings an uncommon collection of disciplines in leading our creative teams to convert almost anything into exceptionally creative highly engaging content that converts for your brand. This unique skill set combined with his specialties in conversion rate optimization and content marketing are not only unique but also ideal to move your brand forward in todays vastly fragmented media space.
Dave leads the continuous innovation of the agencys comprehensive digital social media and conversion rate optimization specialties so you benefit from cohesive full-funnel best practices that increase your conversions. His leadership in establishing premier partnerships with Google Facebook and digital vendors gives you access to first-to-market beta tests and creative platforms. You and your brand will also benefit from the unmatched cross-platform digital intensity that Dave first developed working for Google using their best practices to build thousands of campaigns in search display YouTube and remarketing.
Roger brings you and your brand a devotion to creativity that has been recognized in all aspects of advertising including National EFFIE Awards for advertising effectiveness and CMA CMT and ACM music awards for work with artists like Eric Church Florida-Georgia Line and Lady Antebellum. He is recognized for technology with the ADWEEK Icon Award radio with Mercury Awards print with Print Magazine and for pure creativity with EMMY Awards and over 100 American Advertising Federation ADDY Awards including Regional National Best of Show and Judges Choice Awards. And youll find his talent for listening and collaborating as exceptional as the creative product his team will deliver.
Alice will bring you 25 years of marketing and advertising perspective from both the client and agency side of the business. Her specialty is integrating the key players and functions across multi-market multi-faceted brands to build you a client/agency team with chemistry that benefits from all ideas. With a range of experience that includes healthcare consumer packaged goods retail fast food and every marketing platform youll find her an invaluable part of your team.
Joe will provide you hands-on development of branding and strategy that is continuously honed through years of leading our brand positioning process and strategic planning for consumer and B2B brands across the country. He leads an agency culture that ensures you benefit from a team of innovative content specialists that continuously ’Dig for Big’ for you and your brand. And he exemplifies what we call our ’Invest in Yes’ attitude that is paramount in bringing big ideas to life for your brand.
Spenser leads the agencys development of customized analytics dashboards predictive modeling media modeling and proprietary attribution modeling that will open up new possibilities for your brands success. He also leads the automation of analytics and modeling so your team and ours have immediate access to the data needed to drive effective strategy. Youll find Spensers energy around data and strategy to be an added bonus.
Mike is a prolific creative talent that will bring you continuous award-winning ideas regardless of the industry category. His work has been recognized for exceptional creativity across an incredibly diverse range of brands such as the US Mint Pizza Hut Lufthansa Airlines Cricket Wireless and US Xpress Transportation. And his constant study of the analytics and performance of his work ensure it produces results for you and your brand.
Our people come from all across the nation to enjoy our culture quality of life
and to make great advertising.
The Nations first GIG city with 10 GIG
fiber optic high-speed internet.
#55 out of 125 top cities to live
in America according to U.S. News
Samuel L. Jackson was born here
nuff said.
(Why do you think they call them ‘campaigns’?) So we stockpile weapons that lock in on the optimal strategy, deliver the most relevant messages to the right places, and then measure our successes, battle after battle. Our armory includes: Branding Market