About Local Marketing Guru PPC company in Philadelphia, United States
Hi my name is Fredric Schwartz marketing maven and founder of Local Marketing Guru a Philadelphia based SEO and Internet Marketing firm serving a diverse range of clients both locally and nationally.
My goal in life is simple; to help businesses achieve online dominance in their local market.
It has become my passion to help small to medium sized business owners untangle the often-complex web of Internet marketing.
Being a business owner in todays fast paced technological environment presents a set of truly unique challenges. Traditional advertising mediums such as Yellow Pages print ads direct mail radio etc. are no longer as effective as they used to be.
Figuring out what to do next can be a daunting task for any business owner looking not just to survive but thrive especially in todays economy. As soon as you think you have one piece of the online puzzle figured out a new piece of technology emerges rendering everything you just did obsolete.
As a business owner you need to focus on running your business not worrying about Googles latest algorithms or another hot new social media site. While youre busy doing what you do best (running your retail shop building a deck fixing a heater or caring for the health of your patient) finding the right marketing partner can literally mean the success or failure of your business.
Drawing on degrees in both graphic design and marketing Ive combined my educational background with my interests in technology social media and personal development to create a unique perspective that differentiates me from my competitors.
As a long time business owner myself I have experienced first hand the challenge that many small to medium size business owners face. Trying to find the precious time to learn and implement everything that it takes to be successful on the Internet is an overwhelming project that can often leave your head spinning.
Directly after graduating from Temple Universitys Fox School of Business in the early 90s I went out and started my first business a trading company dealing in Native American arts and crafts.
It was at this time that the Internet started to emerge as a viable alternative to traditional advertising and opened up my offerings to a national even international audience. I quickly shifted my focus to the Internet as my primary means of marketing.
Im no stranger to adversity. In todays bubble economy Ive ridden multiple boom and bust waves into different business models but the one constant in the face of change has always been the Internet. After the dot COM bust in the late 90s I found myself building an Internet based apparel business that proved very successful for quite some time. I even went on to found my own brand of sustainable yoga-wear inspired by my personal yoga practice (http://www.vayuwear.com).
After the market crash of 2008 I nurtured my inner geek by completely immersing myself into online marketing practices and strategies.
It was this immersion along with a conscious focus on personal development that prepared me to extend my expertise to local business owners. This focus allows me to help position YOUR business online ahead of the herd.
If youre looking for a fresh perspective on using new technology in an ever evolving and multifaceted marketing environment I invite you to contact me directly @ [email protected] today!