Love Advertising Full Service Digital company

About Love Advertising Full Service Digital company in Houston, United States

Yes todays business is about data technology and great ideas. But since 1979 weve found that its about something equally as important: people.

At the heart of every client challenge is a consumer with real needs and wants. We make work for them. We make beautiful clever smart true and messy things. Because thats how we all are and you are too.

In the end a human approach is the difference between a brand that just makes ads and a brand that comes alive in all our hearts and minds.

Services.

Account Management

Account Management

We deliver a full suite of services.

As the liaisons between clients and the Love team at large our robust account service staff speak multiple languages – from budgets and results to strategy broadcast digital print PR media and more. And from the first gulp of coffee in the morning and throughout the day we always have our eyes on meeting client needs.

Our full-service capabilities include the following:

• Support amp; Direction
• Brand Consistency
• Status Reporting
• Project Traffic Coordination
• Communications Planning
• Implementation Scheduling
• Budget Management
• Results Tracking amp; Analysis

Creative Services

Creative Services

Finding Truth and Tension.

We rely to two core tenets to creatively solve client challenges:

1. Truth
   For any piece of meaningful communication we believe it must be rooted in truth both in the brand and in the consumers mind. We find the truth by distilling a brands promise into a single statement that no one else can say or own without empty marketing language or false assumptions.
2. Tension
   This is a cultural flashpoint that identifies opposing sides of an issue that a consumer is already emotionally invested in. These flashpoints are what make someone sit up and pay attention. And when combined with the right message at the right time it becomes a powerful motivator to change behavior and inspire action.

Our full-service capabilities include the following:

• Concept Development
• Branding
• Copywriting
• Creative Strategy
• Art Direction
• Design
• Audio + Video Production
• Motion Graphics
• Broadcast Directing
• Art + Illustration + Production
• Social Media Strategy Planning Execution Management
• Experiential Concept + Design
• Digital Strategy + Development
• Analytics
• CRM

Research amp; Strategy

Research amp; Strategy

Peeling the Onion.

This is where the creative process starts which is why we put tremendous effort into getting it right. We heavily invest in the best research tools to derive the most insightful data. But while data is vital to our process we believe its just as important to find the story between the data points. We call it peeling the onion: peeling away the familiar tropes red herrings and rabbit holes until we find a single meaningful human truth.

We then line it up against a brand promise uncovered through a proprietary tool designed to find the heart of a brand. The result isnt just a compelling strategy but also a story that connects on an emotional level and serves as a rock solid platform for creative exploration.

Media Solutions

Media Solutions

See and – more importantly – be seen.

Love has an amazing group of media strategists who work side-by-side with brilliant creative minds – literally occupying the same shared desks. Thats an outrageously rare thing in an industry where proximity and partnership are often defined by having the same holding company the same network affiliation or even the same floor of the building.

We know from decades of experience that truly transformative business results are only possible when media and creative are tied together from start to finish. At Love we build creative executions with specific mediums in mind. Specific to each clients business problem. Specific to each customer segment. Specific to each geography and local market.

Our full-service capabilities include the following:

• Research and Channel Planning
• Negotiation
• Buying + Placement
• Media Progress Stewardship
• Post Analysis + Media Make-Goods
• Evaluating POVs
• Measurement
• Billing Management
• Traffic

Public Relations

Public Relations

Starting Conversations. Turning Heads.

Our PR team isnt just another publicity shop. We help our creative and media teams unleash the true power of an insight by pairing them with great ideas and influential relationships.

As part of Loves integrated services our public relations team works together with our brand team to help our clients generate increased awareness communicate more effectively and connect with the people who matter.

At Love the members of the PR team are more than just communicators were also facilitators fact-and-gut checkers truth-keepers writers creators and connection-makers.

From massive media relations campaigns and influencer outreach to product launches and events we know how to effectively position our clients

Our full-service capabilities include the following:

• Media Relations
• Investor Relations
• Promotions Events + Trade Shows
• Press Conferences + Newsrooms
• Press Releases
• Editorial Calendars
• Media Monitoring
• PR Audits

Digital amp; Social

Digital amp; Social

Our digital and social teams are customer experience and technology driven and they sit side by side with the creatives and strategists.

Loves diverse team of digital and social media experts collaborate with the entire agency to meet client goals and deliver attention-grabbing successful campaigns in an ever-changing fast-paced landscape.

Our exceptional range of experience is fueled by a blend of creative passion and thoughtful data. As a company we have invested heavily in both talent and resources to develop our capability in social display search and analytics. We help identify new digital opportunities for our clients to drive more traffic enhance loyalty and engage in new ways with their customers.

Our digital capabilities include the following:

• Digital Strategy
• Content Creation Management
• Email Marketing
• Search Engine Marketing
• Mobile Development Web Design Programming
• Digital Performance Analytics

Our social capabilities include the following:

• Campaign Development/Implementation
• Strategy
• Community Management and Response Matrix Development
• Paid Social Media Campaigns
• Analytics and Report Generation

Rapid Content Development

Rapid Content Development

Generating digital and social media content that truly resonates now requires brands to create content with more speed and agility than ever before.

To help our clients create relevant dynamic content faster we have charged our creative and social teams with the mission of producing quality high-frequency content crafted to match the conversation of the moment. Weve equipped our in-house teams with video capture and editing equipment that prevents us from needing to go out of the house for quick and low-budget productions.

Production

Production

Built for Today.

Modern marketing requires compelling ideas that can be made fast and can adapt to all kinds of external conditions. We have invested in the latest technology tools and talent to do just that. Our production department is designed for rapid content development and includes a host of capabilities not normally found under one roof—everything from talented producers editors digital developers motion graphics artists photographers and more.

The result is quality content often turned overnight. For bigger productions we rely on relationships with the nations best production vendors who can scale at speed.

Web Development

Web Development

Customer Driven. Tech Powered.

At Love we see technology as an opportunity to reinvent whats possible. We believe that innovative tech is our opportunity to scale creativity. To achieve these goals we have assembled a team of diverse thinkers and developers giving us an invaluable insight into the major pieces of technology that form the tenants of the modern enterprise: Automation Efficiency and Scalability.

From local and regional businesses to national and international enterprises our web team has created innovative digital approaches and web solutions that grow and evolve with our clients needs. Our team leverages a variety of cloud services including Heroku by Salesforce Amazon Web Services Microsoft Azure Rackspace Cloud and Urban Airship. Our team of developers also has in-depth knowledge and experience developing and implementing on WordPress Craft CMS ModX and Drupal as well as Enterprise level options such as Microsoft SharePoint and Adobe Experience Manager.

Our full-service capabilities include the following:

• Enterprise CMS
• Single Page Applications
• Headless CMS/DAM
• Content Authoring
• Co-Development
• API Integration amp; Creation
• CMS Development amp; Implementation

Our team has experience in but not limited to:

• HTML/CSS
• JavaScript
• PHP
• Node.JS
• React
• Angular
• Laravel

Our Partners.

Great work starts here: healthy relationships with
smart partners. Here are just a few we work with.

Awards.

Leadership.

Brenda Love
Principal and Founder

As a native Houstonian and one of the pioneers of women-owned advertising agencies Brenda founded Love Advertising in 1979. Over 40 years later her focus remains the same: delivering client success with integrity honesty and by outthinking the competition. Its why she has maintained many client relationships for over 25 years.

Career
Brenda has been inducted in the American Advertising Federation Hall of Fame and was named Agency Principal of the Year in 2015 and 2017 and awarded the Lifetime Achievement Award by the Houston Media Alliance. She also serves in many industry and community board positions.

Jonathan Kane
Sr. Vice President

As a longtime leader in the digital space and leader of Loves strategy team Jonathan continually pushes the boundaries to create implement and execute integrated communications and marketing strategy. His digital focus at Love helps clients understand the importance of the digital customer while developing innovative solutions that are both meaningful to the end user and are tied to critical business outcomes.

Career
Jonathan has spent over 15 years crafting brand experiences nontraditional advertising groundbreaking digital campaigns and most producing results for agencies such as McKinney + Silver and BSSP. Jonathan has been recognized with numerous awards across multiple mediums honoring not only his creativity but also the effectiveness of his work for clients including Audi MINI Cooper Carls Jr. Boy Scouts of America Garmin Phillips 66 and Shell.

Shannon Moss
Sr. Vice President New Business

With a 25+ year career that has spanned roles in media account service and new business Shannons well-rounded experience has guided many clients through a variety of branding exercises creative campaigns and media plans. But she has never forgotten that at the center of all that work must be a healthy client/agency relationship—one she continues to work hard to nurture every day.

Career
With stints at Media Plus in San Antonio Love (twice!) and nearly a decade at TracyLocke in Dallas Shannons leadership has helped create award-winning work for an impressive list of clients including CenterPoint Energy Papa Johns Pizza PepsiCo and more.

Ryan Ingram
Creative Director

Ryan has over two decades of experience elevating brands by creating compelling campaigns that move the needle. As the leader of Loves creative team Ryan believes in capturing the intrinsic humanity of a brand and reimaging it into something new and relevant to a consumer.

Career
As a veteran of notable agencies such as Ogilvy NY and J. Walter Thompson Ryan has helped take BP beyond petroleum turned Castrol motor oil into liquid engineering expanded American Express from a credit card to a small-business champion and helped teach the world to say Hello Moto for Motorola. An established creative director with a background in copywriting Ryan boasts a wealth of B2B and B2C experience and created award-winning work for brands including Siemens Kodak Shell Phillips 66 Miller Beer IBM TIAA-CREF Merck and Pfizer.

Kelley Rodriguez
Vice President of Media

Kelley is a native Houstonian whose passion for media has taken her all over the world from Australia to Austin. Today she leads one of the regions strongest media departments with a team of 15 media planners buyers and strategists.

Career
With over 23 years experience Kelley began her media career at Saatchi amp; Saatchi San Francisco moved to Australia then returned to Texas and to GSDamp;M in Austin. She then landed in Houston to head up Richards/Carlbergs media department. Along the way she has delivered groundbreaking work for blue chip clients such as Hewlett-Packard MasterCard Wal-Mart CenterPoint Energy UT Health Science Center of Houston UT Health San Antonio Mahindra Tractors Schlotzskys and many more.

In addition to being a past president of Media Alliance of Houston Kelley has lent her media expertise on multiple national panels including the New York Ad Club Out-of-Home Symposium and Nielsen. She has also been recognized as the MAH Buyer of the Year and Media Director of the year.

Joel Rottier
Vice President

With a background in design and a passion for development Joel provides clients with innovative digital approaches and solutions while delivering strategy from a creative perspective. At Love Joel has implemented best practices across our digital offerings and helped push the envelope of execution and engagement. He leads agency efforts in our web design amp; development social media and email marketing programs.

Career
A Midwesterner at heart Joel began his career in Milwaukee Wisconsin working on digital projects for Nook by Barnes amp; Noble Thomson Reuters and Roche Pharmaceutical. Joel joined Love in 2013 where he immediately started creating and implementing innovative solutions for CenterPoint Energy Phillips 66 Perrys Restaurants ENGIE Boy Scouts of America Papa Johns and the Barbara Bush Literacy Foundation.

Throughout each project Joel relies on his degree in graphic design and love of cutting-edge technology to ensure that the results are both visually engaging and effective. Joel is a graduate of the University of Wisconsin-Milwaukee.