About McDAY Social Media Marketing company in Philadelphia, United States
Were a strategically focused marketing and communications agency that makes lasting connections. As a CG Life Agency we bring together more than 25 years of award-winning experience that brings science to life. Our expert team mixes marketing strategy with creative talent to generate measurable results.
When the products and solutions are as complex as those found in chemical process pharmaceutical biotechnology oil and gas and engineering and construction we offer scientific and technical expertise with real world experience.
From the lab to manufacturing and to the board room we have the unique ability to make meaningful connections across industries and work titles.
At McDay youll find graphic artists writers and web designers working alongside chemical engineers mathematicians biologists and technologists – eager to partner with you.
Philadelphia PA is our inspiration and our home office. But in client offices around the world it is our senior execs coming to us from global roles with Fortune 1000 companies who lead client strategy with a personal commitment and understanding of the challenges.
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Susan Stipa President
Susan Stipa has forty years of experience in the pharmaceutical and biotechnology world. A chemical process engineer by training she began her career at Roche where she ran the bulk powders step of the largest Vitamin C plant in the world at that time. Designing water systems and touring FDA through the New Jersey facility (now owned by DSM) she later worked for the fluoropolymer division of the Pfaudler Company and moved to the Philadelphia area. Prior to taking over the helm at McDay Susan was Commercial Director of Foster Wheelers pharmaceutical division in Philadelphia.
A mother of four she uses energy found on the tennis court and in quiet writing cubbyholes to develop great relationships with editors and clients in the drug discovery and manufacturing side of pharma the CPI petroleum and manufacturing industries. Susans right-brain creativity and engineering mindset have fueled innumerable client marketing campaigns.
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Jennifer Cresswell Chief Operating Officer
Jennifer Cresswell brings a wealth of experience to McDay from both a creative and an operational perspective. Her diverse skill set is grounded by her B.S. in Operations Research and Industrial Engineering from Cornell University and further developed through her work at large corporations. Prior to McDay Jennifer deepened her expertise as a lead business and marketing consultant for large manufacturing and financial clients eventually directing the sales team for a niche agency and consulting firm. Often one to choose her own adventure in business and in life Jennifer is uniquely able to help Susan run the business keeping everyone – McDay and our clients – on task and on time.
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Kathleen Kenneally Creative Director
Kathleen Kenneally is responsible for the development and implementation of creative strategy. She brings the direction of branding to life through the design of print including large-scale design for trade shows as well as digital marketing tactics. With a strong background in life sciences Kathleen has also served as ISPE Philadelphias Vice President of Marketing. With certifications from the University of Pennsylvania (Professional Communications) and Moore College of Art (Graphic Design) as well as her Associate of Arts Degree from Widener University and B.S. in Marketing from Rosemont College Kathleen is an integral part of McDays team.
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Carly Corwonski Creative | Social Media Marketing
Carly Corwonski has emerged through the ever-dense social media fog with a strong grasp of an unpredictable channel. She takes the lead helping our clients translate their marketing message into interesting readable relevant social content which is often challenging in our clients highly complex industries. Carly uses her B.F.A. in graphic design from Philadelphias University of the Arts and her experience to inspire creativity in her work. She has been involved in a variety of projects working closely with McDays clients who rely on her prompt creative and effective social media strategies.
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James Applebaum Creative | Website amp; Interactive Development
James Applebaum focuses on creating memorable online experiences for McDays clients. He holds a BFA in graphic design and has more than 20 years of experience developing all forms of sales and marketing collateral. Adding value to marketing initiatives beyond simply providing design and technical skills James listens researches engages and even challenges the client to best understand their expectations initiatives and long-term goals. His knowledge of web development and his constant quest to make each clients online experience truly purposeful brings considerable value to the McDay team and our clients.
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Alison Guzzio Director of Public Relations
A public relations veteran Alison Guzzio has directed projects for a range of high-tech pharmaceutical security e-commerce manufacturing chemical and other various global companies. Her strengths include positioning companies to maximize visibility among key stakeholders such as media investors channel partners and customers. Alison is skilled at taking products from conception to roll-out and generating media coverage along the entire product lifecycle. A mom of three marathon runner entertainer aspiring author and motivational speaker Alisons energy and passion is parlayed into unsurpassed client relations.
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Alex Zavistovich Public Relations Specialist
Alex Zavistovich has worked as an editor publisher and public relations executive for more than three decades. His work has been recognized with awards of excellence from the American Society of Business Press Editors the Public Relations Society of America and the International Association of Business Communicators. Alex is also a member of the Screen Actors Guild and is the founder of the Poe Theatre on the Air which produces radio drama adaptations of the works of Edgar Allan Poe.
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Megan Boselli Marketing Director
Megan Boselli is a linear thinker with a vibrant creative flare. She leverages her technical degree from Penn State University balanced with her nearly 20 years of experience in marketing analytics and account management from small start-ups to large corporations. Megan thrives on challenges and is known for her relentless drive to tackle any client issue large or small and develop marketing solutions that result in measurable success. In her spare time Megan truly enjoys spending time with her family running and studying Italian language and culture.
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Lennis Perez Technical Account Manager
Lennis Perez holds a M.S. in Chemical Engineering and comes from the Eamp;C industry (Lummus Technology Koch Modular Process Systems and De Dietrich). She added marketing to her portfolio of skills during her tenure at Koch Modular Process Systems launching a re-brand exercise as well as a full-scale engagement campaign for existing clients. Her experience in sales and marketing in the manufacturing space is key for translating the technical aspects of our clients into marketable content for editorial use.
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Emily Steinhauer Junior Public Relations Account Specialist
An organizational whiz at heart Emily Steinhauer is always focused and determined when handling complex projects for McDays clients. From initial planning through completion Emily moves projects seamlessly forward making sure goals and milestones are met. With a background in the pharmaceutical field and a B.S. in Biology from St. Josephs University Emily uses her creativity to overcome any obstacles she faces whether in project management or public relations. A mom of two and an avid cyclist Emily also enjoys exploring new cultures and discovering new foods.
While we appreciate the validation we receive from awards the real awards are creating and delivering campaigns that truly drive profitable revenue for our clients.
McDay is recognized as the Best Pharmaceutical Communications amp; PR Agency in the Mid-Atlantic USA.
In 2019 McDay was recognized as a Top PR Consulting firm in the pharmaceutical industry on DesignRush.
McDay was chosen as one of the Top PR firms in Philadelphia in 2019.
Celebrating small businesses who have had an impact on the local economy in Philadelphia McDay was honored by the Irish Echo organization in May 2018.
Given to Susan Stipa in May 2018 this award is for developing the concept of a technically-oriented PR agency.
Susan Stipa was honored by PR News as a unique contributor to the field of public relations. The award mentioned how Stipa leverages her unique background as a chemical engineer to deeply appreciate and capitalize on her clients strengths regularly achieving cover story status for them.
For more than two decades weve been connecting with like-minded organizations around the world. Our affiliations help drive collaboration complement our services and help us drive industry and thought leadership.
McDay is a CG Life Agency. CG Life is an integrated marketing and communications agency focused on life science and healthcare.
A wholly-owned subsidiary of CG Life The Market Element is a full-service digital marketing agency based in Denver CO. The agency focuses on the science and technology market and offers compelling and contextual content while leveraging inbound marketing techniques to reach the right buyer at the right time with the right content. Clients range from the Fortune 500 to the innovative start-ups. The Market Element is a Hubspot Certified Partner.
The Connell Group is a boutique market research insight and brand strategy consultancy with a passion for customer understanding. Their vast global expertise and experience with patients physicians surgeons scientists lab directors and executives sets them apart in their ability to translate customer insights into more effective brand strategies and growth-driving actions for their clients.
The IABCN provides growth opportunities helping business executives exchange information.
Susan Stipa was selected as the first female board member to this prestigious pharmaceutical trade organization.
Susan Stipa is a founding member of ISPEs Women in Pharma Committee.
For more than 25 years the McDay team of seasoned professionals has been creating award-winning marketing and communication campaigns for organizations in the pharmaceutical biotech chemical and technology industries.
