About Porter Novelli Content Marketing company in New York, United States
Over forty years ago Jack Porter and Bill Novelli realized that classic marketing disciplines could be reapplied to public relations communications to make a positive social impact on the world. We like to say that we pioneered communications for behavior change. Through the years we have never veered from the idea that smart and nimble messaging driven by a deep understanding of our target and market challenges can influence the audiences who matter most to our clients.
We believe Purpose is more than just a mission statement or a commitment of values. Purpose defines an organizations authentic role and value in society and allows it to simultaneously grow its business and positively impact the world. Our Purpose Practice is powered by Cone. With 100 subject matter experts and 80 years of combined experience around the world we are the experts in the space with the passion to make a difference.
Today corporations and executives exist in a world of higher expectations. We provide our clients the tools to be resilient the ability to turn skeptics into loyalists the capacity to inspire the advocacy of employees and all while creating enduring value. It is our job to articulate the right identity bring discipline to the reality of always-on communications and be the smart and agile partner in a constantly changing landscape.
Our health practice comprises over 200 experts in more than 30 cities worldwide. We are the agency that launched the first Anti-Tobacco campaign. We have been working on the HIV/AIDS crisis for decades. We are experts in aging and its effect on society. We work across the entire health ecosystem for patients. We share knowledge across borders apply the best worldwide talent to client problems and manage business seamlessly across geographies. Our extensive knowledge about developed and developing markets allows us to create programs that are globally relevant and locally sensitive.
Our food practice is your singular communications partner in embracing tomorrows opportunities and answering todays challenges. We see current trends and navigate shifting tastes. We engage policy makers and distill complex issues. We craft the stories that fuel the conversation motivate influencers and change consumer behavior.
Our Innovation and Impact Practice (formerly the Technology Practice) helps clients drive value using innovation for social and environmental benefit. We recognize the power of leveraging technology as a platform for disruption and mobilization to help customers investors partners communities governments and employees create a regenerative and equitable world. We know that issues like climate change social and financial inequality as well as ethical practices within the technology sector need to be addressed before unintended consequences create negative impacts. Our Innovation Practice links business value to societal good for the innovators and disruptors who are re-inventing everything.
Develop deep understanding of the industry and the business to look beyond the ’ask’ for the best solution to clients business and marketing challenges.
Understand the audience brand and environment interrogate the research discover unexpected provocative insights and build bold strategies against them.
From our own syndicated PNStyles database to large-scale custom studies that provide insights into audiences and measurement of behavior changes
Develop insight-driven campaigns for maximum audience engagement including shareable content creation experiential marketing social media campaigns and digital experiences.
Navigate complexity to find audiences where they are and engage them in measurable ways through earned owned and paid channels.
Use our proprietary model insights and processes to help build reputation equity and achieve corporate goals. Minimize exposure to negative publicity before it happens with custom crisis plans and specialized simulations to prepare for the real thing.
With a full range of expertise and services we are able to execute multi-channel cross-geographical campaigns flawlessly.
Combining proprietary algorithms with human analysis to dig through big data that helps you build engage and influence. And constantly measure results and optimize campaigns.
When you create work with positive meaningful and long-term impact the industry notices.