rbb Communications Branding agency official website in Miami

rbb Communications Branding company

Get a free quote

Message from VP, Digital

A Breakout Brand™

Caroline Villada VP, Digital

Meet rbb Communications team

More experts in Miami
Caroline Villada VP, Digital
Fels Ashleyfels internship
Giselle Navarro Creative Services Manager
Harry Kroll Account Executive
Jessica Diaz Jr Art Director
John Quinn Executive Vice President and Partner
Josh Merkin Vice President, Partner
Mark Baldwin Director of Digital Strategy
Michael Radlick Digital Content Manager
Nathaniel Derrenbacher Account Executive

About rbb Communications Branding company in Miami, United States

Founded in 1975 as a boutique public relations agency rbb evolved through several phases of expansion embracing new partners with new expertise along the way.

In 2015 rbb Communications emerged as it is today – a full service platform-agnostic PR and advertising agency that seamlessly integrates communication and marketing disciplines into solid actionable results. We offer a full suite of services we call crafts that include strategic branding creative campaigns traditional and digital PR crisis and risk management media relations corporate communications paid media planning and buying digital marketing advertising multicultural and hispanic marketing and web/technology solutions.

Today rbbs unique employee culture of ownership and accountability is what we are known for and a key factor in being named Agency of the Year 5 times in recent years. Our employee-driven workplace is not only built into our DNA of how we operate it also yields consistent award-winning results.

At rbb we approach every project with an open creative mind – what strategy will serve you best? A cross-platform brand strategy? Digital PR? Social Media Content? Internal Communications?

As a uniquely integrated team 80+ members strong we may have been born and bred from PR but have matured to add digital marketing solutions at our fingertips. Your business lives across all and you need a partner that is platform-agnostic. Its about achieving long-term measurable results vs short-term one-offs.

rbbs legacy is firmly rooted in our uniqueness against all others.

With clients and staff whose average tenure both range from 9 to 23 years rbb is solid and reliable – because of who we are as individuals how we work and what we deliver.

And weve earned it.

rbb is a triple threat repeatedly recognized as champions in the fields of PR Digital/Marketing and Advertising. In 2020 alone we were among the Top Five Global Creative Agencies of the Year the US Small Agency of the Year named to the Top 100 PR Elite among Forbes 2021 Best PR Agencies in America and took home campaign honors in every competition weve entered. In the past decade weve been named Agency of the Year five times added 100+ Awards for our work and repeatedly named a Best Place to Work. Not that were counting but… you do the math.

Christine is our fearless leader. An inspiring public speaker creative writer and analytical thinker she drives strategic and creative operations while being hands on with B2B/B2C global national and local brands who want unvarnished truth and real answers. Christine has thoughtfully guided entities like Thomson Reuters and Masterfoods/Mamp;Ms through a variety of needs such as change management lead generation mergers amp; acquisitions executive communications and brand development.

A firm believer that happy employees create happy clients Christine leads the agencys diverse team of Counselors Connectors and Creators. With her innovative management style and ’employee-driven’ philosophy the firm is a repeated winner in ’Best Place to Work’ rankings has enviable Glass Door ratings and average Employee and Client tenure (9 years) that blows most other agencies out of the water.

An active and influential community leader Christine is the past chair of the South Florida Business Council the Greater Miami Chamber of Commerce Public Relations Society of America (PRSA) Miami Florida International University Metropolitan Center; and a member of Leadership Florida the Orange Bowl Committee the International Womens Forum the Page Society and is among the 2020 Florida Influencers Series and the Florida 500. Christine is Accredited in Public Relations (APR) by the PRSA where she received the 2016 Bill Adams Lifetime Achievement Award.

Lisa is a strategic marketer with more than 25 years experience of developing breakout brands. She co-founded rbb and oversees new client relationships as well as the firms Travel amp; Leisure practices. Lisa also serves as managing partner of rbbs strategic web development and SEO boutique sister agency Spiderboost Communications.

Lisa has counseled numerous consumer brands such as Cleveland Clinic Hilton Virgin Cruises and Zumba Fitness on breakout strategies that led to increased brand loyalty sales and market share. She connects complimentary and unlikely partners and transforms smart fresh ideas into award-winning campaigns.

Active in industry and business organizations Lisa serves as a board member and co-chairs the Americas Region of PROI the largest global partnership of independent PR agencies is a former board chair of Strategic Forum and past board member of Big Brothers Big Sisters of Miami. She is a member of PRCouncil WPO and HSMAI (Hospitality Sales amp; Marketing Association International) serving on its Marketing Advisory Council and is often a Platinum judge of the highly-regarded Adrian Awards. She also received designation as one of Top 25 Minds in Hospitality in 2018.

In recent years Lisas career success creativity and entrepreneurialism have gained her recognition in Whos Who in Communications; Enterprising Womens Top 100 Female Executives and South Florida Business Journals Most Influential Business Women. A three-time entrepreneur dating back to her high school years Lisa created a cosmetic line that she later sold to help fund her college education.

Tina is our Chief People Officer who leads the consumer sectors and drives talent management. In the pursuit of incredible media and bottom line results Tina has found elephants who paint created a frosting experience that grew sales by 106% and launched a coffee College for Starbucks.

Her work is far-reaching with clients including Hampton by Hilton Bank of America Disney on Ice Cinch Home Services and the Miami Marlins.

And on top of her clienting skills Tina ensures rbbs team is getting the professional development they desire - more than 60 hours a year that our teams are staffed with the most exceptional talent and that our diversity and inclusion efforts continue to raise the bar. She guest lectures and creates connections at various universities to ensure the next generation of talent recognizes rbbs incredible offerings.

She sits on the University of Floridas PR Advisory Council is a member of The Commonwealth Institutes Broward Forum and former board member of The Make-A-Wish Foundation of Southern Florida.

counselor: a seasoned rbb team leader with years of experience trained to give expert guidance and strategic leadership in unique industries.

Your client advocate a channel expert who knows your business inside and out and will advise in smart proactive ways to drive value; they have honed their skills both within their chosen industry Craft and their chosen industry Sector.

connector: a committed team member who owns the workflow and process and assures the journey of a project or campaign beginning to end is smooth and efficient.

They manage follow up communicate produce and report. They keep the trains running on time and assure clarity of objectives consistency in work and success in your investment.

creator: a dynamic team member that has the creative ability to view challenges through a unique lens to turn strategic plans into bold concepts and ideas into reality.

They are our free-thinking creatives artisans and craftspeople who innovate concepts that connect with people and then bring them to life through visual design or skilled copywriting — able to marry art and copy into content assets commercials campaigns that influence behavior and deliver real results. Creativity that works hard.


We are a true national agency serving brands across the entire US and when needed a partner-presence in Mexico Latin America and Canada.

In addition as a result of being a member of PROI Worldwide we have access to the worlds largest partnership of agencies in 5 continents 50 countries and over 100+ cities.