About Resonance Insights Market Research company in Manchester, United States
At Resonance Insights we pride ourselves on being industry-agnostic. Over the past 20 years we have worked with Fortune 50 companies small schools and hundreds of clients/organizations/businesses in between. While our client base may be diverse our results are not. Our work arms clients with the tools they need to produce lasting change.
Perhaps research has disappointed you in the past. (We hear that a lot.) We fuse our vast experience with innovative research techniques to go beyond rote data collection. We garner new insights and create different conversations that catalyze success.
We combine open-ended spontaneous writing with categorical and numerical ratings.
This allows us optimize UX and let people express whats often unspoken.
Anonymity allows for maximum candor in responses.
Garnering spontaneous and candid responses.
Eliminates a nagging problem with ordinary surveys — ensures valid results.
This helps us identify the most important factors driving behaviors.
Steve Gang founded Resonance Insights in 1996 after a career in consulting and start-ups. Steve identifies as a serial entrepreneur co-founding one of the first online medical databases (Marot) in the 1970s several independent film production and distribution ventures (Dark Horse Films Original Cinema) in the 1980s and a CRM software and consulting firm (Exchange Partners) in the 1990s prior to Resonance. He holds an AB summa cum laude in Econometrics from Amherst a JD from Harvard Law and an MBA from Harvard Business School where he was a Baker Scholar. Steve was an early partner of Boston Consulting Group helping develop the playbook and toolkit for business strategy. At home in Boston with his artist wife Gail hes a diehard Red Sox fan an active conservationist and singer and helplessly devoted to grandchildren Tobin Cleo and Adrian.
’Theres always something to learn — Steve brings the story to life in an intriguing way that makes me want to get involved know more start hypothesizing and dig in.’
’Working with Steve and with the Resonance methodology has me seeing new possibilities in my work.’
’His enthusiasm for the work is contagious.’
’Steve presents complex deep results in a way I can easily understand. I feel smart that I can learn from him so quickly.’
’Steve is thoughtful reflective and has a unique vantage point. He will go deep and he will look to uncover angles I hadnt thought of.’
’I always walked away a little bit smarter thanks to Steve.’
Patrick Creeden (Director of Client Projects) brings over 15 years of Market Research experience to the Resonance Team. He is well-versed in the research lifecycle — from planning design and implementation to analyzing and transforming data into insights — and is committed to providing Resonance clients with the highest quality results.
Prior to joining Resonance Patrick managed large scale consumer tracking studies at Synovate (now Ipsos). He gained exposure to the qualitative side of research through his work in focus group recruitment and facilitation at Focus On Boston. His work as a headhunter for WinterWyman early on in his career helped establish his recruiting and client service skills. He earned his B.S. in Business from Babson College.
Away from the office Patrick is still trying to prove he can ’hang’ on the basketball court enjoys tropical destinations (while avoiding sun-burns) and is a passionate supporter of shelter pet rescue.
Annie Pates (Project Manager) started at Resonance in 2014 moving from an intern to a project manager. She fulfills her passion for social justice by focusing on Resonances nonprofit and education projects. Annie has partnered with many local nonprofits through high school and college and enjoys the opportunity to work with new organizations locally and nationally with Resonance.
Annie studied Economics and International Relations at Boston College. She lives in the North End of Boston with two roommates and the worlds most adored betta fish. Annie enjoys cooking kayaking and cheering on the BC Eagles from the corner table at MaryAnns.
