About Schiefer Chopshop Social Media Marketing company in Irvine, United States
We deliver brand excitement by telling inspirational stories, amplifying the moments that energize fans, and generating emotional connections that enhance people’s lives: creating passionate, life-long consumers of our clients’ brands. By combining 30+ ye
Inspired by the creative culture of Southern California we use insights creativity technology and reach to help our clients grow their brands. With a team of 85 across offices in Irvine and Ottawa SCS helps some of the best brands in the world perform.
SCS was founded in November 2016 with the merger of Schiefer Media and ChopShop to form SCS. Schiefer Medias James Schiefer and ChopShops Zach Lyons wanted to create an agency uniquely designed to meet the future needs of consumer marketers by bringing media creative and content together in a nimble data-first offering designed for the new speed of consumer business today. SCS acquired Fuel in July 2018 to bring advanced digital studio capabilities to the agency.
Schiefer Media was an enthusiast media agency with an original focus on the automotive aftermarket and related enthusiast categories. Founded in 1985 by second generation automotive veteran Carl Schiefer (whose father Paul Schiefer was a founding member of the automotive aftermarket trade industry association SEMA in 1963) Schiefer Media went on to help numerous automotive brands – including category leaders Edelbrock Mothers Bilstein and Royal Purple – to connect to enthusiast consumers through television print and digital media.
Founded by seasoned video production entrepreneur Ken Anderson in 2003 as a post-production house ChopShop went on to be an important television production partner for Fuel TV in the 2000s and ultimately became a creative agency with a focus on lifestyle brands under the leadership of film director Zach Lyons who has directed work at ChopShop for Nike PacSun and Mophie.
Fuel was founded in Ottawa ON Canada in 1999 by Mike Burns Jeff Doiron and Dave Ozipko as a pure play digital studio developing digital experiences and platforms initially for local clients such as Canada Post and The Royal Canadian Mint but within a few short years was a significant digital agency on a global level running major digital initiatives for clients ranging from McDonalds Coca-Cola NFL and Mattel. This included global roll-outs such as barbie.com for Mattel Happy Studio for McDonalds and Fanta Fruit Slam for Coca-Cola resulting in managed multi-language digital platforms that engaged millions of consumers/month.
SCS operates on six key principles that drive our approach and way of life. These six principles launched the agency in November 2016 and help SCS provide brands with speed value integration and innovation that helps our clients reach their goals.
James is a leader with 20 years of experience in the media and advertising world. His career has focused on client advocacy and innovating ways to reach new and relevant consumers to drive results. He has developed and executive produced TV shows on Spike TV Outdoor Channel as well as multiple digital properties that have reached millions of viewers. He has created media properties such as the broadband TV network Torque.TV and a proprietary dashboard taking real-time data to measure advertising results for his clients. Starting with three people he has grown SCS to over 85 employees through organic growth and acquisitions expanding SCSs capabilities into a data driven media planning/buying creative content social and digital agency.
Jeff is a strategic planner global brand consultant and speaker specializing in brand management digital marketing and marketing strategy. With over 20 years in advertising and marketing communications and a majority in lifestyle and digital marketing Roach is an experienced strategic marketer for global brands and an expert in Millennial and Alpha consumers. Jeff has touched over a thousand brands with past work for Cadbury Coca-Cola Coors Durex Energizer Mattel McDonalds Microsoft MINI MTV Procter amp; Gamble PUMA Ubisoft and Warner Bros. Jeff has presented at SXSW Adobe MAX Digital Hollywood and Digital Kids conferences and is a Communications amp; Advertising Accredited Professional (CAAP).
Chief Innovation Officer
Andy is a seasoned global senior executive whose experiences span Financial Services (American Express) CPG (Avon) Media amp; Entertainment/Information Services (Nielsen Entertainment) and Digital Agency Services (Fuel Industries.) As CEO Nielsen Entertainment Andy oversaw a portfolio of organizations on four continents. He has negotiated deals in each region across multiple industries including media amp; entertainment pro sports leagues (NFL NBA US Open) QSRs and as CEO of Cantor Entertainment securing US CFTC approval for movie box office futures as a tradable commodity.AAF 2018 Silver – Boost Mobile – Online/Interactive Advertising amp; Promotion Campaign
AAF 2017 Gold – Boost Mobile ’WAWYA’ – Online/Interactive Websites Consumer
AAF 2017 Gold – Boost Mobile ’WAWYA’ – Out of Home amp; Ambient Media Outdoor Board
AAF 2017 Gold – Boost Mobile ’WAWYA’ – Integrated Advertising Consumer Campaign
AAF 2017 Silver – Boost Mobile ’WAWYA’ – Website Consumer
AAF 2017 Silver – Boost Mobile ’WAWYA’ – Integrated Advertising Campaign
AAF 2017 Bronze – Blizzard Entertainment ’A New Hero’ – Branded Content amp; Entertainment
Webby 2017 Gold – Blizzard Entertainment ’A New Hero’ – Film amp; Video (Branded Entertainment) Unscripted
AAF 2016 Gold – Mophie – Film Video amp; Sound Internet Commercial Single Spot – Any Length
AAF 2016 Gold – Mophie –Film Video amp; Sound Internet Commercial Single Spot
AAF 2016 Gold – Boost Mobile ’Passions’ – Cross Platform Online/Interactive Campaign
AAF 2016 Bronze – Boost Mobile ’Passions’ – Cross Platform Online/Interactive Campaign
AAF 2013 Silver – Royal Purple ’Outperformer Series’ – Digital Advertising Campaign
AAF 2013 Silver – Royal Purple ’Outperformer Series: Roland Sands’ – Digital Advertising Video
We unite the creative and media from strategy to concept, all the way through to execution unlike any other.
