About Womenkind Product Design company in New York, United States
Womenkind is a marketing communications company with the expertise to create strategic marketing programs that speak to women and connect them to brands. "91% of women say advertisers don't understand them." If women are the world's most powerful consumer
Great marketing to women begins with uncovering the authentic needs desires and preferences of women so that purpose-driven brands can cultivate deeper and more personal connections with them.
The art of listening is the key to creating brands that resonate – in purpose and in function. In the ten years since our inception weve spoken to thousands of consumers and thoughtfully articulated their aspirations needs and concerns; weve help brands align their purpose with the people they serve and in doing so have created meaningful value for all.
It’s not enough to be women to understand women. In 2007, with extensive backgrounds in the advertising business, co-founders Kristi Faulkner and Sandy Sabean invented a new model. Womenkind developed their own proprietary measures (WomIntuition, Muses, a