About The WOW Factor Event Marketing company in North Hollywood, United States
The WOW Factor was founded in 1991 when our CEO, Don Blanton, realized that digital spectacular signs were the future of outdoor advertising.
Knowing that it would be a mistake to treat these spectacular signs as "giant televisions", The WOW Factor team developed a process called "Content Engineering™." We successfully proved, through award-winning original content and re-purposed television an