About XRS Research Market Research company in Columbus, United States
Doug is the founder and CEO of XRS Research. Dougs specialty is combining consumer insights with actionable strategies and innovative ideas that impact the marketplace. Doug has extensive experience in a variety of industries and has worked on brands including Nokia 3M American Standard Rocky Brands Anthem Carhartt Ensure Clear Eyes Huntington Banks Bath amp; Body Works Big Lots Tween Brands and many others. He has two degrees from the University of Texas at Austin an MBA from The Ohio State University and has taught marketing at the graduate level at The Ohio State University Fisher College of Business and Franklin University.
Vice President of Creative Insights Kyle understands that ideas and design can only be as great as the foundation they are built upon. He loves discovering the insight nurturing the big idea and executing it in a way that delivers maximum impact.
Kyle has conceptualized designed and produced branding and marketing materials for a bevy of noted clients. His experience includes American Standard Bath amp; Body Works Big Lots Carhartt Charles Penzone City Barbeque Dads Dog Food Durango Boots Experience Columbus FacilitySource Georgia Boot Guernsey Bank Hoggys Restaurants Hoover Huntington Banks OhioHealth Rocky Brands and Wayne-Dalton. He has solved problems for branding advertising in-store promotions direct response campaigns traffic-building events product naming packaging merchandising planograms point of purchase direct mail environmental graphics alternative marketing social media and online components. He works in virtually all new and traditional marketing mediums.
Kyle has a deep understanding and experience with influencing brands from research to strategy to execution.