Some details
We created 3 video tutorials with their own visual identity. Kun Agüero explained how to do it through the application, in very ridiculous situations
Being just 1 month from the 2014 World Cup, DIRECTV needed to communicate its application to see all the matches and generate new downloads. So, we not only needed to count its functionality, but also to reach it.
That’s why we created 3 video tutorials with their own visual identity. In each tutorial you could see Kun Agüero, in a ridiculous scenario where you watch the games, while explaining how to do it through the application, without being discovered.
For personal reasons, on the day of the shooting, the Kun could not commit to the whole day, and we altered the scripts at that right moment to adapt the campaign without losing the objective.
On the first day of the World Cup the videos had reached more than 400,000 views.
