Some details
LOREAL (MATRIX&,ME)
An essential tool for professional hairdressers, this application is built to teach and inspire professional hairdressers - anytime, anywhere. Use it in salon training, use it to consult with clients or use it simply to refresh your own knowledge.
THE BRIEF
Matrix is a product division brand within Loreal. The Matrix mantra is Reach all, Teach all but the organization',s ability to
reach and teach the professional hairdressers anytime, anywhere was limited. It was time to do something innovative to connect with their market.OUR SOLUTION
An iPad application enabling salon professionals to access Loreal training material anywhere. The highly interactive and engaging design is used to inspire learning. The virtual 3D mannequin in the app is the first of its kind in the world.
RESULTS
- 1000% increase in client engagement
- 500 sign-ups in the first-week app live
- 100+ hours of communication saved every week
- $1000+ saved in monthly printing costs
