Some details
The brief was simple: we need more leads. Do what you need to do.
The first step was to determine the commercial imperatives: what services to focus first on considering demand and competition.
We quickly re-designed the website to present the brand more professionally and publishing content for areas of Melbourne Think Simple Builders operates it.
Running paid ads from day one meant that by the end of the
second month we had a good understanding of what was working better, to tweak both paid and SEO strategies.
