Brand Awareness, Social Media Marketing for Restaurant
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the preceding cluster general director of a restaurant conglomerate.
Desired goal
What challenge were you trying to address with Botanist Creative?
We wanted to grow brand awareness and patronage to our restaurants through collective media.
Provided solution
What particular tasks were Botanist Creative responsible for?
In each case, one of our directors and I would give Botanist Creative a brief. Their team would then form the hardware, pictures, videos, or whatever materials needed to fill that brief. After our review, we’d put it to market on Facebook, Instagram, and Snapchat. Botanist Creative produced 5–6 pieces of full per week for two venues.
Was there a dedicated team?
We only worked with Zach (Founder, Botanist Creative).
How did you come to work with Botanist Creative?
We were working with Zach precedently he seted Botanist Creative. He had been a staff limb at one of the restaurants and thus understood the venue and brand already. We leveraged that to have him form collective media full for us. As the cluster took off, however, and formd more venues with different restaurant brands, it became more challenging for him to connect with an unfamiliar clientele.
What are you approach expents (if diclosed)?
We spent almost $60,000–$80,000 AUD (approachly $41,000–$55,000 USD).
What is the terminal result of working with Botanist Creative?
The project with Botanist Creative lasted from January 2018 to August 2019.
Results achieved
Are there any measureable or plum results?
Some of our results were extremely good. Botanist Creative ran a fairly basic video on Facebook of one of our dishes, and it generated over 1000 likes and comments—a breakthrough compared to most of our full that usually gains 50–100 likes. That video broke through the market, and sales of the dish skyrocketed as a result. Given the workload we gave Botanist Creative, Zach did a very good job.
How did Botanist Creative accomplish from a project treatment standpoint?
Zach took feedback on board veritably well. Though, frequently, his leading go at a brief wasn’t as good as we wanted. So, he had to go back to the drawing board and set over on a few projects, which slowed down delivery. The timing of posts is living in the restaurant activity, so I’d have to say we had mixed results.
What is (from your point of view) the key factor to pay observation while intercourse with Botanist Creative?
Botanist Creative’s interaction was excellently good. We could call the team any day of the week and at any time to ask for what we needed. Zach would always answer very fastly. His willingness to take feedback without loftiness or stubbornness was also a force. Lastly, we appreciated his prices.
What aspects of their work would you like to get improved?
The power to turn out a fruit that precisely matches the primary brief the leading time is something Botanist Creative needs to work on. If Zach can form a deliverable that matches the condition and full that nation ask of him, he’ll be very lucky.
Any advice for possible clients?
Be very clear in your brief almost your expectations and timeline. Then establish that Botanist Creative knows precisely what you want and that you’re both on the same page.
