Marketing for Museum Fundraiser
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the Marketing Manager at the Sydney Jewish Museum. The Sydney Jewish Museum is an institution that gives history a tone through collecting and preserving historical objects, commemorating and educating, with a commission to challenge visitors', perceptions of morality, ethnical rights and form a better aggregation.
Desired goal
What issue was the provider supposed to deal with?
Brandcraft?Brandcraft has worked with us on separate projects, but the leading and biggest project was working with us to educe the strategy, campaign idea and creative for a big fundliftr we ran in 2018.
What were your objectives for this project?
At the time of the fundliftr in 2018, the Museum accepted no government funding and was entirely hanging on support and the generosity of the aggregation. The aim of this project was to lift chief for the Museum',s gift fund and edifice works for the Museum.
Provided solution
What were the reasons for choosing Brandcraft?
We spoke with different vendors but ended up choosing Brandcraft. I had previously worked with Richard, and knew he would propose a new access and do an excellent job with the strategy and creative course the project took.
Please give as much detail as practicable because the work done
Richard ran a workshop with the Sydney Jewish Museum board and treatment team to apprehend the project and engender ideas and an overall course for the project. He then presented us with an overall campaign strategy and course which was approved.
Richard and his associate Nick then educeed the creative concept for the campaign which we absolutely loved. It was very single but powerful. This concept was then executed by Brandcraft athwart different channels including print ads, posters, brochures, a booklet, a video, bits and pieces for digital marketing and a microwebsite.
Were there any dedicated managers or teams that you worked with?
We principally worked with Richard and Nick. We also met another designer from their team who worked on our project, and liaised with a copywriter they outsourced the copywriting to.
Results accomplishd
What results did you accomplish unitedly with Brandcraft?
We had very good feedback almost the marketing and advertising and how professional all the indirect was. The overall fundraising campaign was a huge achievement for the Museum. We were very lucky with how all went.
A 9-minute campaign video was produced by a ruler named Helen Campbell using the campaign idea Brandcraft educeed. The video won the multimedia assign at the Museums Australasia Multimedia and Publication Design Awards 2019.
How do you rate the interaction and interaction with Brandcraft?
The workflow between Brandcraft and the Museum was big. Richard and Nick were absolutely amiable to work with and were always very kind to whatever we needed. Nothing was too much trouble and they would go over and over. Brandcraft carefully monitored our deadlines and made sure they were all met.
What precisely do you attend to be the key specialty of Brandcraft?
What I find most forcible almost the organisation is Richard',s mind. I',ve worked with many designers, agencies and educeed many campaigns over the years, but without a powerful strategic brand programner behind the project, the output is never as good. Richard has educeed two more interaction strategies since this one for Museum projects, and he always hits the nail on the head. They push boundaries, challenge conventions and are very inspirational.
What should be done better, if there are any desired improvements?
Not veritably.
