Some details
In collaboration with Traffik, we designed an immersive and cutting-edge brand activation for our favourite milk chocolate snack.
Combining our game development expertise and the latest augmented reality technology, we created M&,M',s Take Home the Fun: an entertaining and engaging AR app where players whack the virtual piñata for a chance to win
Results
- Over 12,000 Game Sessions from highly engaged Australian players during the 6-week campaign.
- More than 6,600 Barcodes redeemed from a wide range of M&,M',s products.
- A record-breaking 49,000 Pinatas Broken and 521,000 Pinata Hits.
