Some details
We assisted Westpac Private Bank in a major overhaul of its brand identity, providing writing and editing services for a wide range of marketing collateral.
While new visuals were a central part of the rebrand, Westpac Private Bank knew that a new coat of paint wasn’t enough: they also needed a new brand voice to reinforce their
messaging.Editor Group developed and crafted the tone of the bank’s written communications, particularly for its lead and wealth brochures. We also rewrote the client pitch pack, as well as flyers to market the bank’s diverse product range.