Some details
Where once parents saw pre-school as a child care service with limited educational value, pre-schools have become an area where parents want more from their provider. To help our client, SDN, to increase the number of families choosing their centres, we spoke to centre families, centre staff, and families that had chosen a competitor. These interviews provided deep insights into the values and motivations
that drive families decision for service that can cost families thousands of dollars.Our results helped SDN develop a marketing and operational strategy that led to an increase in families choosing them for pre-school education.
