Some details
Located in Australia’s peanut region, Kingaroy, South East Queensland peanut butter processing was a natural fit for Proteco Oils.
Evolve Brand Design assisted in the brand name, brand design and packaging design and magazine advertising.
While the purchasing power comes from this primary target audience the secondary audience is much wider. These spreads appeal to all age groups, but the
actual consumer was to be mostly aged 3 – 25 years old.
The execution of the design has the edginess of graffiti art to appeal to the wide audience. The concept behind the brand design reflects the fun and quirky aspect of the product name. The USP is pure crushed peanuts blended with natural flavours. The concept for the labels design capture the key unique selling point through the casual conversational language and design style. The peanuts are highlighted by the raw illustration style and gold print. Standout for the range was achieved through ownership of the black background against the competitor ',category norm', colours.
For more about this project: https://www.evolvebranddesign.com/purely-nutz/
