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Government / Video
Uniting two well-established cricket clubs – each with a unique heritage – as one youthful brand.
The recent merger of the Balmain Tigers and South Sydney Cricket Clubs brought together 800 players, from juniors to semi-professional cricketers. But with participation numbers on a steady decline across the sport, the BSSCC looked to modernise and re-evaluate their acquisition and retention
strategies. This included a new identity with single mascot that defines the values and attitudes of the club. We were thrilled to offer our services pro bono, to support this sport which has brought so much joy and unity to our country for so many decades.
