Some details
Arcadian Organic &, Natural Meat Co. approached Jam&,Co to update their Cleaver’s brand. With so many brands in the market and a multitude of different claims consumers were feeling confused about what brands were offering and the difference between them.
Given this insight Jam&,Co created a labelling system with an honest simplicity reflecting the traditional heritage of butchers signs. The new designs give
clarity between Organic &, Free Range products and help consumers make more informed choices about clean and humanely produced meat.
