Some details
Challenge: The client is a leading Slovenian IT Company that offers business software like ERP and payroll systems. They realised the need to have a new digital strategy, more modern looking brand, website and materials to achieve their goals and apporached Fram.
Solution: Several workshops were organised in order to audit their target
personas,customer journey and experience. We also researched competitors and found what works for them as well as gaps that could be exploite.Fram created a new brand strategy that encompassed all digital interactions with the brand. As a first step we went to redesign their website. New Sitemap and several UX prototypes were created.Once approved, UI designers went to make them aesthetic and memorable.