Some details
In 2016 Mr. Pizza had few successful restaurants in Sofia but they didn’t provide an option to order their products online, which was a big mistake as they were very popular in the city. They needed to close the gap quickly and asked Grind to develop a platform for easy communication between all of their restaurants and their online users.
We knew the user experience would be the first part to consider. In our research,
we found only one competitor who was in a good market position at that time. All of the others were relying on a long list with checks and forms. We saw the new website as an opportunity to differentiate the brand through the development of a shopping platform that gives to the users convenience and entertainment making the site a powerful sales tool.
