Some details
The client came to us with the request to implement its new worldwide visual identity to its Bulgarian website. Once the designs were finalized, we moved forward with the custom development (based on Laravel framework) of the site which included a number of intuitive and dynamic functionality.
From a communication point of view the main challenge was to explain each innovation that happens in the new models of Hyundai,
in a way that anybody could understand. We wanted to stay away from technical terms explaining how these complicated technologies work. Instead of that, we have chosen to represent the innovation with more images and interactions with the user.See the full case study here: https://grind.studio/projects/hyundai/
