Some details
Client
Argenco is a bank, operating in the Benelux region with headquarters in Antwerp, Belgium. The bank was recently separated from Argenta - one of the oldest banks in Belgium founded in 1956. With only 66 000 shareholders, Argen-Co is a small bank, which gives it an unique family feeling.
Challenge
As the bank was recently separated from a bigger one - Argenta, the company needed its own look and
feel which communicates their vision and values. Another goal of the redesign was to help existing stakeholders, who were mainly senior citizens, to create online accounts, check their stakes and different promotions, which they have as bank members.Solution
As most of the Argen-Co’s members are senior people, we had to simplify the usage of the website as much as possible. Big fonts and CTA buttons, simple navigations and optimized user flows for registration have been implemented throughout the website. Since this is a new platform for the shareholders in the bank, one of the major goals was to get every shareholder to register in the platform. Because of this we put an accent on the registration form in the homepage for the launch.
More details: https://www.agencyhype.com/case-studies/belgian-bank-delivers-a-simple-w...
