Some details
LeBoutique functions are based on the fashion-sale model, when
fashionable brand clothing sales with big discounts. Taking into
account the specification of this business segment, we made up the
action program with clear targets:
To optimize the ongoing advertising activities:
1.To increase the amount of active Android app users.
2.To sustain cost per install (CPI) at 3.the level
What results have been gained:
1. Analyzed market and ongoing ad campaigns.
2. Developed and agreed upon the promotion strategy to
clearly define the specifications of the project, its targets
and goals.
3. Thoroughly prepared the launch of ad campaigns:
- Set up and launched ad campaigns.
Systematically analyzed received results and optimized.
- Received access to all required ad accounts,
- Set up tracking ad effectiveness including setting up the AppsFlyer analytics system through which we
tracked inside app actions and income from the completed orders,
During the promotion period, the total check per one user attracted
through Facebook and Instagram has increased for 23,36%.
Comparing different ad sources, 69,4% app users came from
AdWords. 30,6% installs were given by Facebook and Instagram.
As a result, AdWords gave 60,6% income, while social media gave
39,4%.
