Some details
The Client wanted to have deeper insights on its return on investment per marketing channels and campaigns.
As a result, Indicium was challenged to create an attribution model to specify the company',s media return on investment.
To achieve that, we created an automated ETL across all marketing channels, CRM, and ERP systems. Then, our team organized a new cloud database (DW) and
deployed personalized dashboards.Our solution translated massive datasets into comprehensive visualizations that enabled the Client to make data-driven marketing decisions based on its return on investment per channels and campaigns.
