Some details
PROBLEM
The client is a popular programming school that provides various courses on web and mobile development, testing, etc. When the company came to Arateg, there wasn’t a centralized solution for tracking leads, students, and payments. Many operations were people-based, accounting records were maintained in Google spreadsheets. Also, there was no ability to analyze user
activities.SOLUTION
With a view of optimizing internal business processes, the customer decided to integrate a custom CRM system for financial accounting and marketing management.
RESULTS
Working with Arateg, the client achieved the following great results:
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With a rich-functional CRM, the customer managed to increase sales conversion by 60% and ROMI—by 3 times.
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Accounting was significantly improved and human errors were excluded.
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Internal processes such as payment and lead tracking were optimized and automated.
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The customer got the ability to analyze and manage different traffic sources and monitor various business indicators like CAP, LTV, ROI, EBITDA, etc.
TECHNOLOGIES
TypeScript, React, Redux, Redux-Saga, Storybook, Jest, Webpack, SPA, Node.js, MongoDB, Docker, AWS
See how experts at Arateg delivered an all-in-one CRM solution and helped the client solve business-specific challenges!
