Some details
Lucky Day is a free mobile gaming app that allows users to win real money and earn rewards daily.
The client was looking to design a free sweepstakes App for Android and iOS that would provide its users with game functionality like daily lotto, scratchers and raffle games.
ITRex was able to develop a high-performance scalable app capable of handling millions of concurrent requests at a
time. The app was integrated with multiple 3rd party APIs: payment systems (PayPal), ordering engines (Zinc), ad networks (Fyber, AdColony and TapResearch).To enhance the app’s viral performance, we embedded such viral features as an in-app referral program, social feed and leaderboard. The money-making functionality of the app makes it an appealing target for scammers. To that end, we developed an anti-fraud system to help the client prevent fraudulent activities in no time.
What’s more, ITRex set up a 2-week release cycle, with each release bringing both new features and performance improvements. As a result, the application has seen millions of downloads and daily active users since its launch.