Some details
A PayWall Module is part of the Customer Management Platform aimed to help publishers grow their first visitors into subscribers, collect accurate data to get valuable insights, and provides their business with transparency
So the client',s goals were:
1. generate revenue by the content monetization
2. generate valuable data and get new insights on the user behavior and factors that transform readers into
subscribers3. customizable price offering and flexible content access for users.
Challenges:
1. the decline of digital revenue
2. the sales funnel optimization
3. non-segmented users', clusters and data
Result
1. 20% increased revenue due to the proper subdivision of the readers into segments and individual content suggestions, marketing campaigns, price offerings to each of the segments.
2. enhanced UX and 10% growth of retention in 8 months.
3. insights on marketing activities and user-engagement.
Tech. Stack
REST API C#.NET 4.6, EF, DI, Azure, Azure Tables, MS SQL Server, TypeScript, Javascript, Bootstrap, FlexBox, HTML, CSS, Azure piplines, VSTS