Some details
Designing in-person experiences that reflect the brandVessi partnered with Actualize8 to help execute a strategy to educate new and existing customers through visual storytelling.
Customers experienced the Vessi brand as they meandered through the tents with illustrations that reflected the brand story, value, and shoes.
The footwear industry is
competitive. Getting a potential buyer’s attention is difficult and converting them is even harder. If there isn’t a strong sense of urgency, they simply leave without taking action. With that in mind, we created a very simple concept: quantity and savings metres to encourage buyers to take advantage of the scarce and time-sensitive discounts before it was too late.