Some details
Chapman’s Ice Cream has been a quintessential Canadian source for frozen treats since 1973. Now, as the largest ice cream manufacturer in Canada, they came to us to create a web experience to match.
Originally looking to improve the accuracy of their store locator, the project evolved into a complete mobile-first redesign of their website with a fresh aesthetic, new content strategy, streamlined
uploading infrastructure and improved SEO.
Our efforts increased traffic to the website by 25%, with our responsive design increasing mobile traffic by 42%. The average time spent on the site was boosted by 23% and goal conversion was raised to 18%.
