Some details
About the App
The concept for this app was simple, blend all the elements you’d expect from a festival app (such as event schedule, where to buy tickets and an event map) with an innovative location-based augmented reality game.
Users would navigate around the city using the in-app map to hunt down 25+ specially designed augmented reality “game posters.” Each game poster would be tied to a location that fit
within the festival’s history, with the core 25 posters each representing a specific festival year. In addition to a poster for each festival year, an array of bonus posters provided deep dives into behind-the-scene stories and other interesting historical facts.
