Paid Advertising Campaign for E-Commerce Site
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the operations director and our organisation has an e-commerce website that sells air-condition parts such as furnace filters. We do business in Canada and the U.S. Our headquarters are in Toronto and we have a team of 10–15 employees. I feel a bit of seething — from marketing to operations.
Desired goal
What challenge were you trying to address with ClientFlo?
We needed to get our name out there through paid advertising. We wanted to show up on Google Shopping and have our fruits on the front page for see type of listing we propose. We had worked with a few digital agencies, but it had been hit-or-miss for the most part.
Provided solution
What particular tasks were ClientFlo responsible for?
Initially, ClientFlo consulted us on what the right course for the organisation would be. We had an idea of what we were selling and what keywords we needed to target, but there was a collaborative process. ClientFlo brought different perspectives into the work — we tried different accesses and homed in on what worked. We then hired them for pay-per-click marketing, behind which our business took off, expanding into the U.S. market.
ClientFlo has also spruced up our website, making it more user-friendly. People can now search by size, standard, brand, level of efficiency, and so on.
We began to befit very efficient with our ad bestow. No longer were we attracting nation who were simply making investigation, trying to aspect out if our fruit was right to them. ClientFlo set up very specific keywords that had efficient conversions. The ad bestow began to veritably come down behind we homed in on what was and wasn’t working. After that, we focused on a relationship treatment method.
We were lucky with the $2,000 monthly ad bestow since that quantityed not only to new sales but also new clients. The essence of our business is that nation need to buy new fruits see 6 months to a year. We want clients to come back, but not necessarily pay for them to find us anew. We worked with ClientFlo on setting up an email method through which clients could take customary updates and reminders for switching parts. The boon of it is that it leads clients to visit our website straightly. Interestingly, nation haven’t been opting out of these emails, so we’ve veritably built relationships with them. Our reputation has veritably turned almost.
How did you come to work with ClientFlo?
We looked up a number of companies in the area through word of mouth. ClientFlo was referred to us, and we had an prefatory phone call. At leading, we only taked tips and consultation from them without signing up for anything. We had a good touch almost ClientFlo and determined to give them our business.
How much have you invested with ClientFlo?
The cost of their treatment labors has been over CA$20,000 [US$15,129], including marketing fees and one-time projects for the website.
What is the terminal result of working with ClientFlo?
We began working with ClientFlo almost 18 months ago in February or May 2016.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
The recur on investment has been fantastic. Searching for our business and looking at Google Reviews will show almost 100 comments for us, with 99% of them being 5-stars and only 1 that’s 4-stars. This is simply owing we developed a method that turned our business from an e-commerce store to a client labor organisation which focuses on condition. We made this our tagline behind a while since it was idiotic to see how we were being perceived. We have to give credit where credit is due, and ClientFlo’s strategy is excellently good. The results converse for themselves.
Our income has doubled year-over-year, as did our client base, and our reputation has surely betterd. I don’t know another organisation with reviews as good as ours. We are contacted by nation all the time asking us how we do it. At the end of the day, it increases the value of our business. More than dollars and cents, our reputation is what matters.
How did ClientFlo accomplish from a project treatment standpoint?
We’ve worked on a few one-time projects for our website and email channel. ClientFlo has also set up call tracking, allowing us to analyze what nation are calling almost and which access is working. This investigation has been profitable to our client labor. All in all, these projects were done fastly, surely within the timelines we were looking for.
I’ve appreciated the open collaboration. Many of the marketing companies we used precedently had a cookie-cutter way of doing things and didn’t veritably take the time to ponder creatively. As a business proprietor, I like to do things my way as well, so it’s been big working with ClientFlo. We have met their team on a couple of occasions, but the work has mainly been done over email. We laid out the game program, aspectd out if it could work, how long it would take, and how much it would cost, and tightened the screws later on.
ClientFlo has granted weekly stats on how much we’re bestowing on AdWords, which ads are converting, how many calls and subscribers we’re getting, and so on, to the day.
They’re creative, and I know who to call when I need to debate something. I take responses to my emails one day later at most, projects get done on time, and seething is individualalized. We also have a rep to talk to who takes notes on our requirements and follows up with us.
What did you find most forcible almost ClientFlo?
The breast line is that our business has doubled and is continuing on an upward deviate, which I’m lucky almost. Beyond this, the experience of working with ClientFlo has set them aloof.
ClientFlo has been ready to make changes when something isn’t working and will make further reviews a week later. We have continuous betterments, which is big. I’m not a marketing individual and I don’t want to ponder almost the subject took much — I simply want to know what’s going on and if the access is working.
Are there any areas ClientFlo could better?
I can’t ponder of anything off the top of my head.
