Chocolate Arts: Zero degrees, lots of fun. by Educe Design & Innovation Inc

Some details

Zero° is a line of ice cream and frozen treats developed by local Vancouver business Chocolate Arts. Chocolate Arts engaged ED&,I to create an identity system that could scale alongside their product roll-out. A Vancouver based company, Chocolate Arts crafts chocolates daily in small batches using locally grown, fine ingredients. With the development of a new line of ice cream and frozen products, the team at Chocolate Arts… were looking for a sub-brand to exist under, but stand out from their existing store brand. The visual identity needed to be bright and fun, and include assets that could lend themselves to social media campaigns to help drive traffic on summer days. As a small business committed to sustainable packaging practices, the branding also allows Chocolate Arts to apply the modular visual language system across a variety of needs and products.